How I built a business by saying “stuff it, I’ll do it myself.”

Let me take you back.

I was earning $37k a year. Overworked. Undervalued. Sitting at a front desk for a boss who made The Devil Wears Prada look like a Disney movie.

It wasn’t glamorous. It wasn’t creative. And it sure as heck wasn’t where I wanted to be.

Something had to change.

No Plan. No Tech Skills. Just Pure Determination.

I had a graphic design degree, but like most design grads, web stuff wasn’t covered. Not properly anyway. They gave us Dreamweaver (ew), a bit of HTML and then sent us on our merry way.

When I started freelancing, clients kept asking for websites. I was designing in Photoshop and sending the files off to developers. Sounds fine, right?

Except…
They butchered my designs.

Time after time, I’d hand over a beautiful layout and get back something that looked like it’d been attacked by Comic Sans and broken CSS.

It was painful.

Paying web developers = burning money

Not only were they butchering the designs — they were blowing my budget.

I’d quote a job, outsource the dev, and end up with barely any profit (plus a stress rash).

There had to be a better way.

So I Googled. A lot. I YouTubed. I cried. I tried again.

Until I discovered Divi — a page builder for WordPress that changed everything.

Suddenly, I could design and build the website myself.

No code. No begging a dev to fix their mess. No slashing my margins in half.

My accidental path to web design – From receptionist to building $10K websites

Once I got the hang of it, things snowballed.

One client became two. Two turned into four.

Then I landed a dream project — a full-blown eCommerce site with all the bells and whistles.

Old me would’ve run from it.

But thanks to what I’d learned, I built that website from scratch (with a tiny bit of help from a dev mate for one sticky bit). No code. No templates. Just me, my tools and a vision.

The invoice? Over $10,000.

That was the moment I knew:
This is it. This is my thing.

Do you want to learn web design, too?

If you’re reading this and still stuck in the cycle of outsourcing, second-guessing or saying “I’m not techy enough” — I get it.

I was you.

My accidental path to web design — from receptionist to building $10K websites — wasn’t fancy.

It wasn’t planned.

It was messy and scrappy and full of trial and error.

But it worked.

And now? I’ve taught hundreds of designers how to do the same.

So if you’re ready to:

👉 Stop relying on flaky developers

👉 Keep more of the profit

👉 And confidently build gorgeous, high-paying WordPress sites…

Then I promise — this path is wide open for you too.

TL;DR? Here’s what you need to know:

🎉 You don’t need to learn code

🎉 You can build $10K websites

🎉 Your accidental path to web design might be starting right now…

And if you want the shortcut? Watch my free training — it’s the perfect intro into how to get started with web design!

It’s beginner-friendly, jargon-free, and shows you step-by-step how to go from “WTF is hosting” to launching five-figure projects.

Em x

Want to see exactly how I use WordPress to build irresistible websites for clients?

→ Watch my free training video and learn the simple, no-code way to build websites that wow!