The first time I quoted $10K for a web design project

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A few years ago, I quoted on what would be my biggest website project so far.

It was for an ethical and sustainable jewellery start-up.

The founder was lovely. The brand was dreamy. They were totally my ideal client.

But the project? The most complex I’d ever taken on.

We’re talking:
😳 Physical products in multiple styles.
😬 International shipping.
😳 Subscriptions.
😬 Gift cards.
😳 A loyalty program.

If I had needed to code those features? There is NO WAY I would have taken it on.

$10k web projects without needing to know code

Truth is, if I’d needed to know code just to build a simple one-page site, I’d have been screwed.

Because my coding skills? A-MAT-EUR. (Seriously.)

But that’s the beauty of WordPress.

Building gorgeous WordPress websites without code is a cakewalk.

And adding all the fancy features is as straightforward as finding suitable plugins, following some step-by-step tutorials and setting them up. No. Code. Required.

So with a bit of research, I pulled together a web design proposal.

Over $10,000.

I sent it off. Crossed my fingers. And hoped for the best.

Less than a day later? I got the job.

Fast forward a few months…

I’d designed & built the site from scratch all by myself using no pre-built templates.

I set up all the fancy features myself and outsourced a couple of small coding tasks to one of my techy developer pals just so I could get the design just how I wanted it.

Because you’re a designer. You get it. The details matter.

And perhaps best of all?

I’d pocketed over $10K β€” the most I’d ever charged before for a website!

β€œI could never charge that much for web design”

So if you’re sitting there thinking, β€œI could never charge that much,” or β€œI’d have no idea where to start,” or β€œI’d need to hire a developer for all of that,”

I hear you.

But it’s not true.

You can do it. Without code. Without overwhelm. Just like I did.

And it’s not just me…
My students are out there quoting (and getting paid) serious money for their websites too.

“I went from doing $1,000–$2,000 websites to up to $15,000 websites.”
β€” Belle, Creative Resauce

“I now charge five times what I did before.”
β€” Danni, Black Cactus Digital

“My biggest single project to date β€” $14k+ for a web build with a brand strategy + design.”
β€” Kimmie, Baby Lion Design Co.

This isn’t a fluke. It’s what happens when you’re finally confident in your skills and stop second-guessing every decision.

And that’s exactly what I teach in my online course for WordPress designers: Be The Boss of WordPress.

Click here to learn more and build websites like this yourself

Em x

Be The Boss of WordPress training mockup on laptop, tablet and phone, teaching how to use WordPress for beginners to build beautiful websites without code or confusion.

Want to see exactly how I use WordPress to build irresistible websites for clients?

β†’ Watch my free training video and learn the simple, no-code way to build websites that wow!

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About the author

Hey! I'm Emma Kate β€” designer, web design educator, and co-founder of the Designer Boss Summit.

I believe you shouldn't need a developer (or a degree) to build stunning WordPress websites for your clients. Through my web design courses and mentoring, I've guided thousands of designers through my 9-step process to build sites they're genuinely proud of β€” and businesses that work on their terms.

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