Of WordPress
ECOURSE FOR DESIGNERS
Confidently Create Irresistible WordPress Websites Your Clients Will Love
—without Code, Confusion or Years of Costly Mistakes
It’s 100% beginner-friendly but if you already have some WordPress skills, Be The Boss of WordPress will teach you best practices, fill the gaps in your knowledge and hone your process so you feel like a total pro & confident in creating sellable WordPress websites.
The planets are aligned and success is in the stars.
Now’s the time to upskill, embrace tech and help our clients get online so they can continue making moolah & sharing their genius with the world.
It’s now easier than it’s ever been to create amazing WordPress websites.
without relying on a techy web developer!
The Internet has a constantly expanding population.
Every second, a new set of eyeballs explores the interwebs. Websites are in high demand! Yet less than two-thirds of small business owners even have a website!
1 Clutch Small Business Survey 2018.
DIY is all the rage with non-designer business owners.
‘Cause what we know, and what non-designer business owners are cottoning onto, is that while they can build a website, it’s a whole other Kanye concert making it actually look good.
> Help other businesses adapt to this brave new world and continue making money
> Capitalise on your strengths as a design legend
> Retain more clients and attract more repeat clients by doubling your offering
> Dramatically boost your income
Want to turn those dreams into plans?
Keep scrolling, sweetheart!
A huge 87% of SME owners say
their website needs an upgrade. 3 Far out.
3 2020 Poll conducted by Zyro.com
Popular Lessons & Goodies
You will love:
Divi & Elementor
#1
6-Page Designer Website Template
usually $299
If staring at a blank website canvas scares you then you’re going to swoon over this stunning Divi website template. Completely eliminate the stress and second guessing from your design process with this plug-n-play template. PLUS you can use it for your client’s websites too!
#2
How To Get Your First Website Clients
Video Training
usually $29
This video training + PDF guide shares 4 simple ideas to attract your first website clients.
#3
The Web Whisperer: A Proven Email Script for Landing Website Design Clients
usually $59
Copy & paste email script specifically crafted to help you land a website project to fully cover the cost of the course!
#4
SEO For Dummies Guide
usually $29
After you’ve launched your site, we don’t just call it a day. Rather than hearing crickets, this guide steps you through exactly how to drive hordes of happy humans to your digital door.
#5
Plugin Insider Guide
usually $29
Your insider guide to all my fave and recommended WordPress plugins for design & editing, eCommerce, forms, security, SEO & analytics, social media, speed and more.
#6
$100 Cashback + Mentoring
usually $190
Just finish the course & launch your website within 3 months and can claim a 1:1 mentoring session with me to get extra personalised support plus $100 cash back.
You can complete this bad boy from the comfort of your own home. Pjs optional.
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READY TO GET STARTED?
Be The Boss of WordPress is YOUR GOLDEN TICKET to building irresistible WordPress websites without code, confusion or years of costly mistakes.
Step 1:
Watch the FREE training below to save BIG, discover what you get inside the course, along with over $800 worth of bonuses!
👇
FREE ON-DEMAND TRAINING
How to Confidently Create Irresistible WordPress Websites Your Clients Love
—without Code, Confusion or Years of Costly Mistakes
Watch the free video now to save $300, and discover $800+ worth of bonuses!
You can also score these awesome bonuses too:
FAST-ACTION BONUS
Bonus 1:1 Mentoring Session
usually $90
This one is just for the action-takers. Join before the clock runs out to score an extra 1:1 mentoring session. Get even more personalised guidance & eyeballs on your work.
PAY UPFRONT BONUS
Poppy Sales Page Template
usually $99
Pay upfront to score this beautifully-designed high-converting sales page template to sell your design services like a pro. Plus you can use it for your clients’ websites too!
I had no idea where to even start.
But you made it SO EASY!
I’m more organised and have so much more knowledge of programs and technology to make my worklife easier.”
But most importantly, I believe honing your WordPress superpowers is your destiny.
Seriously.
Think about it. As an awesome graphic designer, you totes have the skills to create beautiful and authentic visual experiences. That talent and creativity is there, just waiting to be unleashed!
And if more designers jump aboard the website-building bandwagon, can you imagine how insanely beautiful, engaging and entertaining the Internet will be?
I’ve spent a near decade learning, making mistakes, building sites, trying new platforms, honing my skills, refining my workflow, figuring out all the ins and outs of building websites.
And honestly, when I was first starting out, I would have fan-girled, HARD, over something like Be The Boss of WordPress.
A course with structure? Someone who understood my unique situation as a graphic designer? A proven way to attract higher-paying jobs and earn more? A community of fellow designers going through the same experience.
Gah. It would have saved me YEARS (and much tears).
But this course didn’t exist, so instead I spent the last eight years learning, experimenting and creating websites.
Now… I’m here to show you exactly how to do it so you can make a killing as a web designer too, but minus all the melodrama. 😉
How it is gonna go down…
BONUS
WEBSITE GOALS MINI COURSE ($29 value)
- Ensure your website connects with your ideal client by unearthing their goals, needs and inner desires.
- Learn the secret to creating a website that converts, not just looks pretty.
- Define the editor’s goals and identify which sections need to be interactive and easily editable.
2 Lessons / 2 Materials
- Your Website Goals
- The Goals: Checklist
Materials:
- Ideal Client Avatar Worksheet
- Website Goals Worksheet
Other resources:
- Lesson Transcripts
Time to complete: Approx. 1 hour
module 1
The Goods
- Create a site that’s easy to navigate and know exactly what pages you need to create to launch your site by building your sitemap.
- Get SEO savvy and learn one surefire way to get your site seen, found and adored by Google and other search engines.
- Cement your positive web experience with tips and resources on writing personality-driven and SEO-focused copy that connects with your ideal client.
4 Lessons / 6 Materials
- Your Website Sitemap
- SEO Keywords
- Copywriting
- The Goods: Checklist
Materials:
- The Simple Sitemap
- SEO Keyword Worksheet
- Copywriting Links & Resources
- Copywriting Rate Cards
- SEO Optimised Content Cheat Sheet
- SEO Copywriting Example
Other resources:
- Lesson Transcripts
Time to complete: Approx. 2–3 hours (if outsourcing your copywriting to a professional)
module 2
The Style
- Master the art of print vs. web design (CMYK vs RGB, print vs web resolution, responsive web design and all that scary-sounding stuff). Don’t worry, it’ll be a cinch. Pinky swear.
- Become a colour whiz generating web-safe colour palettes that look beautiful on screen.
- Build your little black book of premium and free website images to ensure your designs are always engaging, memorable and oh so stunning.
BONUS: Learn how to optimise your images for the web so your website is speedy AF and both Google and your website visitors love you.
9 Lessons / 11 Materials
- Web Design Fundamentals
- Design Inspiration
- Colours (aka colors)
- Fonts
- Images
- BONUS: Optimising Images
- BONUS: Optimising Images in Photoshop
- BONUS: Batch Optimising Images in Preview
- The Style: Checklist
Materials:
- Print vs Web Design Cheat Sheet
- Image Size Guide
- Design Inspo Links
- Example Pinterest Moodboard
- Colours – Links & Resources
- Website Style Guide Template [Ai]
- Website Style Guide Template [PDF]
- Fonts – Useful Links & Resources
- Images – Useful Links & Resources
- Image Size Guide
- Image Optimisation Guide
Other resources:
- Lesson Transcripts
Time to complete: Approx. 4 hours
module 3
The Foundations
- Learn about domains, hosting & WordPress and how they all work together to create dreamy sites.
- WordPress.com or WordPress.org? WT? Learn the difference between these two bad boys and avoid making this mistake many graphic designers do.
- Set up your domain, hosting and install WordPress. Woot woot! It’ll be easy as pie.
BONUS: Set up your new email address ([email protected]) and start emailing like a pro!
9 Lessons / 12 Materials
- Website Foundations
- Buying your domain & hosting
- OPTIONAL: Connecting your domain to your hosting
- OPTIONAL: Installing WordPress
- BONUS: A quick overview of SiteGround’s Client Area & Site Tools
- BONUS: A quick overview of cPanel
- Setting up your SSL Certificate
- BONUS: Start emailing like a pro
- The Foundations: Checklist
Materials:
- Tips for choosing a domain name
- Domain Cheat Sheet
- Dummies Dictionary of Web Dev Lingo
- My Go-To Providers & Resources
- Website Hosting Checklist
- Registering Your Domain Checklist
- Connecting Your Domain & Hosting Checklist
- WordPress Installation via cPanel Checklist
- Site Tools Overview: Your guide to my most-used tools
- cPanel Overview: Your guide to my most-used tools
- Email Comparison Chart: A guide to finding the email option that’s best for you
- Email Links & Resources: Useful links for setting up your professional email address
Other resources:
- Lesson Transcripts
Time to complete: Approx. 3 hours
module 4
The Tools
- Get acquainted with WordPress and learn the basics of your WordPress Dashboard.
- Learn about and install your first plugin (yay!)
- Ensure all your hard work is safe by setting up reliable daily backups for your site.
BONUS: Create a Coming Soon page and have your fans eagerly anticipating the launch of your fancy pants new website.
7 Lessons / 11 Materials
- What are WordPress Plugins?
- Installing the Classic Editor Plugin
- WordPress Dashboard Overview
- Configuring Your WordPress Settings
- BONUS: Setting Up Your Coming Soon Page
- Backing Up Your Website
- The Tools: Checklist
Materials:
- Classic Editor Plugin Installation Checklist
- Your Guide to the WordPress Dashboard
- WordPress Basic Settings Configuration Checklist
- Getting WordPress Support
- Coming Soon Plugin Installation Checklist
- Full SeedProd Tutorial
- Get Support from SeedProd:
- Coming Soon Page Example
- Coming Soon Plugin HTML Formatting Example
- BONUS: HTML Formatting Cheat Sheet
- Website Backup Checklist
Other resources:
- Lesson Transcripts
Time to complete: Approx. 4 hours
module 5
The Secret Weapon
- Become WordPress literate with lessons on themes, page builders, and child themes.
- Get the party started by installing your chosen theme and child theme.
- Get familiar with your chosen page builder and start creating your first page. (You’ll feel like a total web geek by this stage!)
9 Lessons / 6 Materials
- Page Builders
- Page Builder Masterclasses (Divi & Elementor)
- BONUS: Creating a New/Test WordPress Install
- Installing your Chosen Page Builder
- Creating a Child Theme
- Practising with your Page Builder
- Restoring WordPress Page Revisions
- BONUS: WordPress Resources
- The Secret Weapon: Checklist
Materials:
- Popular Page Builders & Themes
- What to look for in a WordPress Page Builder
- Page Builder & Theme Installation Checklist
- Guide to Creating a Child Theme
- Harnessing Your Page Builder’s Superpowers: Tutorials & Layout Packs
- Restoring WordPress Page Revisions
Other resources:
- Lesson Transcripts
Time to complete: Approx. 6 hours
module 6
The Build
- Make your website easy to navigate by setting up your website’s main menu.
- Customise your site and make it your own by configuring your theme options and theme customiser settings.
- Select your favourite page layout or design your layout from scratch using my no-fuss way to create conversion-optimised wireframes.
- Build your homepage. Whoop whoop!
7 Lessons / 6 Materials
- The Build: Module Overview
- Creating your Main Menu
- Creating Conversion-Optimised Wireframes
- Setting Your Default Website Styles
- BONUS: Bite-Sized Web Dev Tutorials
- Building Your Homepage
- The Build: Checklist
Materials:
- Creating Your Main Menu Checklist
- Your Guide To Creating Conversion-Optimised Wireframes
- Web Design Adobe Illustrator Template (High Definition)
- Default Website Styles Checklist
- User Experience (UX) Cheat Sheet
- Building Your Homepage Checklist
Other resources:
- Lesson Transcripts
- Astra Customizer Settings Tutorials
- Beaver Builder Theme Customizer Tutorials
- Beaver Themer Tutorial
- Divi Theme Options Video
- Divi Theme Customizer Tutorials
- Divi Theme Builder Tutorial
- Elementor Theme Builder Tutorial
Time to complete: Approx. 8 hours
module 7
The Fitout
- Create a library of sections and website elements you can reuse throughout your site, saving you a bucketload of time!
- Flesh out your site by creating and adding content to all your internal pages.
- Set the foundations for sales success by creating website enquiry & opt-in forms.
5 Lessons / 6 Materials
- Creating a Template Library
- Creating Forms
- BONUS: Choosing WordPress Plugins
- BONUS: Creating Your Blog
- The Fitout: Checklist
Materials:
- Responsive Web Design Cheat Sheet
- Website Forms Worksheet
- When to Use Different Form Fields & Features Guide
- Your Guide to Choosing WordPress Plugins
- My Little Black Book of WordPress Plugins – Glossary
- BONUS: Sage Blog Post Divi Layout
Other resources:
- Lesson Transcripts
- Responsive Design Checker
- About Beaver Builder Saved Layout Templates
- About The Divi Library
- About Divi Global Items
- About The Elementor Library
- FLUENT FORMS: CSS Styling Tutorial
- FLUENT FORMS: Create more advanced alternative layouts with CSS Ready Classes
- How to install a free WordPress plugin
- How to install a premium WordPress plugin (upload)
Time to complete: Approx. 8 hours
module 8
The TUNE-UP
- Work through my pre-flight checklist to ensure you’ve got everything ready to roll before you launch.
- Step into your web dev pro shoes by learning about web maintenance best practices including security, backups and software updates.
4 Lessons / 4 Materials
- Website Launch Pre-Flight Checklist
- Website Maintenance
- The Tune-Up: Checklist
- Congratulations + Cash Back & Mentoring Offer! 🎉
Materials:
- Website Launch Pre-Flight Checklist
- Steal My Wordfence Security Settings
- Website Tune-Up Checklist
- 3–6 Monthly Maintenance Checklist
Other resources:
- Lesson Transcripts
Time to complete: Approx. 4 hours
But the Be the Boss of WordPress eCourse probably isn’t the right fit for you.
By the end of Be the Boss of WordPress you’ll have:
the web dev world and build WordPress websites for yourself and your clients.
clients will love.
your biz and your success!
READY TO GET STARTED?
Be The Boss of WordPress is YOUR GOLDEN TICKET to building irresistible WordPress websites without code, confusion or years of costly mistakes.
Step 1:
Watch the FREE training below to save BIG, discover what you get inside the course, along with over $800 worth of bonuses!
👇
FREE ON-DEMAND TRAINING
How to Confidently Create Irresistible WordPress Websites Your Clients Love
—without Code, Confusion or Years of Costly Mistakes
Watch the free video now to save $300, and discover $800+ worth of bonuses!
Something on your mind, sugar?
Can’t I just figure it out on my own?
Absolutely! “If you love spending way more time than you need to, struggling with overwhelm, and doing things the wrong way before you find the right way, everything you need is free on the Internet. But if you want to get your shit together and get it happening, go to Emma Kate.” — Kate McGain, Wild Honey Creative
Consider this your official permission slip to dump the YouTube/Google/Udemy rabbit hole (the trial & error, mistakes, headaches, tears, and years of your life you’re never getting back), shimmy on your girl boss pants, and become the boss of WordPress. No tech skills, stress, or copious amounts of sugar/caffeine/cupcake consumption, required. Promise.
Each day you postpone joining Be The Boss is another missed opportunity for attracting more of your ideal clients!
Feeling like you won’t have the time?
We all need more hours in the day. I totally get it! But the energy you invest now will pay off big time. Not to mention it will save you from having to keep taking on those clients and projects that don’t light you up. To have your new website up and running within a couple of months, you only need to put aside a few hours a week. If life gets in the way, don’t worry. You get lifetime access! So you can jump back in and pick up from where you left off when it suits you.
Suck at technology? Perhaps you tried this whole website game before and you think it’s too flippin’ hard?
That’s what I’m here for love!
In this course, I cut the crap… and the code. I teach you what you need to know in plain English. Any web geek jargon or more complex things will be explained to you from one designer to another. You’ll have me as well as an entire group of new designer BFFs to lean on and ask questions throughout the Be The Boss adventure and beyond — in the Private Facebook Group and regular Group Zoom Calls.
Love the sound of this course but you can’t afford it right now?
Cashflow can be a not-so-fun rollercoaster ride! Especially for freelancers. Perhaps the payment plan option might be just your cup of tea. You can secure your spot in the course for less than 100 bucks and pay the rest off over the coming months.
Plus the website you’re going to build will be worth at least 2–3x the price of this course and the skills will be an invaluable asset to your design biz.
“Thank you lovely! 🙏 And btw, you look gorgeous today.” «– That’s your future self saying thank you.
Have a different question?
Let’s see if I can help…
Based on what I learn in this course, how much could I charge for websites?
You can also easily start earning recurring revenue from website maintenance, hosting and updates to your clients sites. Bye-bye cash flow stress!
How long does the course go for?
When does the course start?
You’ll also have lifetime access to the course. So you can jump back into the learning portal and work through the lessons again whenever you like.
How is the course delivered? What learning resources will I receive?
You’ll receive weekly prompts to keep you on track and if you have any questions you can connect with me (Emma Kate) as well as other mentors and past students in the private Facebook group. Simply tag me in your post and I will respond with help as soon as I can.
If there’s ever anything you’d rather keep private you can also email me for support.
On top of this, I encourage you to join on any future group rounds of the course, including attending group coaching calls and masterclasses. You have lifetime access so you can take the entire course again or just refresh certain modules whenever you like.
Will there be any additional costs to building my website?
This course provides you with the knowledge and skills to create your website however some third-party applications and services are still required to create any website.
Here are approximate prices for some things you will need to create your website:
- Domain i.e. yourbiz.com: $30 per year
- Website hosting: $100–300 per year
I also recommend purchasing a premium WordPress theme and/or Page Builder for approx. $100 per year. But there are some good free themes and page builders you can use if you’d like.
NOTE: As a student of mine you can get 6 months FREE of the Divi Page Builder 🙌
You also might choose to purchase these optional extras for your website:
- Professionally written website copywriting and website legal pages (i.e. Disclaimer, Privacy Policy, etc.)
- Professional photography
You will need to purchase these directly from your chosen providers. Don’t worry, throughout the course I will give you guidance on what to look for as well as links to my go-to providers. You are free to choose whomever you wish and I will not receive any money from my recommendations unless you use an affiliate links when purchasing.
I'm not a graphic designer. Can I still do this course?
As a non-designer, you also won’t qualify for a refund even if you do all the work.
Do you guarantee I'll get results?
But, I do guarantee that you’ll love what you learn in the Be The Boss of WordPress eCourse. So, if by the end of the course you’re not satisfied with the content of the course you can request a refund. See “Do you offer refunds?” for details.
Do you offer refunds?
To be eligible for a refund you must request this in writing to [email protected] within 7 days of the course end date. Refunds are provided in our sole discretion and you will have to show me that you did the work and participated in the Facebook group, group chats, and other course activities.
Please note: ‘change of mind’ refunds are not permitted at any stage.
Why do you use WordPress and not Squarespace or Wix?
WordPress is a platform that provides you with limitless possibilities as to what you can do and where you can take your website. You can start out small with a simple portfolio website and eventually turn it into an online shop, membership site or even an online learning platform like I’ve done with this very site!
WordPress is the most popular CMS platform in the world, powering an incredible 25% of the world’s websites. It’s also the best possible starting point for SEO (getting found on search engines like Google) with SEO Melbourne recently stating: “WordPress is recommended by digital marketers as the gold standard when it comes to optimising your website for SEO.”
I only ever want to recommend the best possible solution and for the majority of businesses I believe WordPress is just that.
How does the payment plan option work?
When you choose to Create your own payment plan with Partial.ly you’ll see a new screen where you can choose your down payment, duration of your payment plan, and frequency in which you’d like to make payments.
Here’s an example below.
In this example you would pay:
- $80 upfront;
- Then $80 each week for the next 9 weeks;
- Payment plan prices include a $100 fee, which is already included in the price shown on the sales page. This fee is added when you create your payment plan. That’s the only additional cost.
Easy peasy.
EXAMPLE: