ECOURSE FOR DESIGNERS
Go from clueless zero to web hero(ine) & Master WordPress in a matter of weeks!
The planets are aligned and success is in the stars.
Now’s the time to upskill, embrace tech and help our clients get online so they can continue making money + sharing their gifts with the world.
It’s now easier than it’s ever been to create amazing WordPress websites.
without relying on a techy web developer!
The Internet has a constantly expanding population.
2 Clutch Small Business Survey, 2017
DIY is all the rage with non-designer business owners.
‘Cause what we know, and what non-designer business owners are cottoning onto, is that while they can build a website, it’s a whole other Kanye concert making it actually look good.
> Help other businesses adapt to this brave new world and continue making money
> Capitalise on your strengths as a design legend
> Retain more clients and attract more repeat clients by doubling your offering
> Dramatically boost your income
Want to turn those dreams into plans?
Keep scrolling, sweetheart!
Learn how to optimise your images for the web so your site is speedy AF and both Google and your site visitors love you.
Divi & Elementor
In depth masterclasses on the most popular WordPress page builders for designers: Elementor & Divi.
Website Coming Soon Page
Create a Coming Soon page and have your fans eagerly anticipating the launch of your shiny new website.
Email Like A Pro
Set up your fancy pants new email address (email@example.com) and start emailing like a pro!
WordPress Plugin Glossary
Your insider guide to all my fave and recommended WordPress plugins & when to use them.
Get Divi For Free!
Save on the extra cost and enjoy a FREE 6 months of Divi, a designer’s web dev secret weapon.
You can complete this bad boy from the comfort of your own home. Pjs optional.
An easy-to-follow module will be released each week + we’ll meet up once a month on Zoom for personalised 1:1 help and extra training.
When you join you’ll get instant access to the entire course, a bunch of bonuses and an invite to the private Facebook group.
Ready to be the boss?
Get your ticket to ride on the Be The Boss of WordPress adventure!
6-Page Designer Website Template
SEO For Dummies Guide
I had no idea where to even start.
But you made it SO EASY!
I’m more organised and have so much more knowledge of programs and technology to make my worklife easier.”
Hey There Designer Boss-Lady! 👋
I’m Emma. I’m a graphic & web designer, mentor for designers and I have a thriving web dev business creating gorgeous WordPress websites. I LOVE tea, wine and Mexican food and am happily distracted by wiener dogs (or sausage dogs as we call them here in Oz) and shiny things.
But most importantly, I believe honing your WordPress superpowers is your destiny.
Think about it. As an awesome graphic designer, you totes have the skills to create beautiful and authentic visual experiences. That talent and creativity is there, just waiting to be unleashed!
And if more designers jump aboard the website-building bandwagon, can you imagine how insanely beautiful, engaging and entertaining the Internet will be?
I’ve spent a near decade learning, making mistakes, building sites, trying new platforms, honing my skills, refining my workflow, figuring out all the ins and outs of building websites.
And honestly, when I was first starting out, I would have fan-girled, HARD, over something like Be The Boss of WordPress.
A course with structure? Someone who understood my unique situation as a graphic designer? A proven way to attract higher-paying jobs and earn more? A community of fellow designers going through the same experience.
Gah. It would have saved me YEARS (and much tears).
But this course didn’t exist, so instead I spent the last eight years learning, experimenting and creating websites.
Now... I’m here to show you exactly how to do it so you can make a killing as a web designer too, but minus all the melodrama. 😉
How it is gonna go down...
WEBSITE GOALS MINI COURSE ($49 value)
Ground your site in strategy and set it up for success by identifying your ideal client and website goals.
- Ensure your website connects with your ideal client by unearthing their goals, needs and inner desires.
- Learn the secret to creating a website that is completely on brand.
- Define the editor’s goals and identify which sections need to be interactive and easily editable.
Gather the goods needed to create a website that is pretty… and pretty darn successful.
- Create a site that’s easy to navigate and know exactly what pages you need to create to launch your site by building your sitemap.
- Get SEO savvy and learn one surefire way to get your site seen, found and adored by Google and other search engines.
- Cement your positive web experience with tips and resources on writing personality-driven and SEO-focused copy that connects with your ideal client.
Ensure your website is beautiful, unique and authentically on brand by defining your site’s style.
- Master the art of print vs. web design (CMYK vs RGB, print vs web resolution, responsive web design and all that scary-sounding stuff). Don’t worry, it’ll be a cinch. Pinky swear.
- Become a colour whiz generating web-safe colour palettes that look beautiful on screen.
- Build your little black book of premium and free website images to ensure your designs are always engaging, memorable and oh so stunning.
BONUS: Learn how to optimise your images for the web so your website is speedy AF and both Google and your website visitors love you.
The zero-stress way to give your beautiful design some techy brains by (easily!) building a solid software foundation for your site.
- Learn about domains, hosting & WordPress and how they all work together to create dreamy sites.
- WordPress.com or WordPress.org? WT? Learn the difference between these two bad boys and avoid making this mistake many graphic designers do.
- Set up your domain, hosting and install WordPress. Woot woot! It’ll be easy as pie.
BONUS: Set up your new email address (firstname.lastname@example.org) and start emailing like a pro!
Upgrade your web dev knowledge and skills by setting up the basics of your WordPress site.
- Get acquainted with WordPress and learn the basics of your WordPress Dashboard.
- Learn about and install your first plugin (yay!)
- Ensure all your hard work is safe by setting up reliable daily backups for your site.
BONUS: Create a Coming Soon page and have your fans eagerly anticipating the launch of your fancy pants new website.
The Secret Weapon
Unleash the power of the web dev secret weapon every designer should have in their toolkit.
- Become WordPress literate with lessons on themes, page builders, and child themes.
- Get the party started by installing your chosen theme and child theme.
- Get familiar with your chosen page builder and start creating your first page. (You’ll feel like a total web geek by this stage!)
Turn your vision into the beginnings of a website you’ll love by building your homepage.
- Make your website easy to navigate by setting up your website’s main menu.
- Customise your site and make it your own by configuring your theme options and theme customiser settings.
- Select your favourite page layout or design your layout from scratch using my no-fuss way to create conversion-optimised wireframes.
- Build your homepage. Whoop whoop!
Crack your creative knuckles and have fun fitting out your website with your juicy copywriting, images and interactive content.
- Create a library of sections and website elements you can reuse throughout your site, saving you a bucketload of time!
- Flesh out your site by creating and adding content to all your internal pages.
- Set the foundations for sales success by creating website enquiry & opt-in forms.
Phew – the hard work is done! Now it’s time to tidy up your website and ensure it’s speedy, secure and backed up.
- Work through my pre-flight checklist to ensure you’ve got everything ready to roll before you launch.
- Step into your web dev pro shoes by learning about web maintenance best practices including security, backups and software updates.
But the Be the Boss of WordPress eCourse probably isn’t the right fit for you.
By the end of Be the Boss of WordPress you’ll have:
the web dev world and build WordPress websites for yourself and your clients.
clients will love.
your biz and your success!
Ready to be the boss?
Get your ticket to ride on the Be The Boss of WordPress adventure!
6-Page Designer Website Template
SEO For Dummies Guide
Something on your mind, sugar?
Can’t I just figure it out on my own?
Absolutely! “If you love spending way more time than you need to, struggling with overwhelm, and doing things the wrong way before you find the right way, everything you need is free on the Internet. But if you want to get your shit together and get it happening, go to Emma Kate.” — Kate McGain, Wild Honey Creative
Consider this your official permission slip to dump the YouTube/Google/Udemy rabbit hole (the trial & error, mistakes, headaches, tears, and years of your life you’re never getting back), shimmy on your girl boss pants, and become the boss of WordPress. No tech skills, stress, or copious amounts of sugar/caffeine/cupcake consumption, required. Promise.
Each day you postpone joining Be The Boss is another missed opportunity for attracting more of your ideal clients!
Feeling like you won’t have the time?
We all need more hours in the day. I totally get it! But the energy you invest now will pay off big time. Not to mention it will save you from having to keep taking on those clients and projects that don’t light you up. To have your new website up and running within a couple of months, you only need to put aside a few hours a week. If life gets in the way, don’t worry. You get lifetime access! So you can jump back in and pick up from where you left off when it suits you.
Suck at technology? Perhaps you tried this whole website game before and you think it’s too flippin’ hard?
That’s what I’m here for love!
In this course, I cut the crap… and the code. I teach you what you need to know in plain English. Any web geek jargon or more complex things will be explained to you from one designer to another. You’ll have me as well as an entire group of new designer BFFs to lean on and ask questions throughout the Be The Boss adventure and beyond — in the Private Facebook Group and regular Group Zoom Calls.
Love the sound of this course but you can’t afford it right now?
Cashflow can be a not-so-fun rollercoaster ride! Especially for freelancers. Perhaps the payment plan option might be just your cup of tea. You can secure your spot in the course for less than 100 bucks and pay the rest off over the coming months.
Plus the website you’re going to build will be worth at least 2–3x the price of this course and the skills will be an invaluable asset to your design biz.
“Thank you lovely! 🙏 And btw, you look gorgeous today.” «– That’s your future self saying thank you.
Have a different question?
Let’s see if I can help…
Based on what I learn in this course, how much could I charge for websites?
Once you’ve completed this course and feel confident with the teachings I would recommend designers charge a minimum of $3,000 for a simple 5–8 page website. Then depending on the size of the site, functionality and inclusions, you could reasonably charge upwards of $4,000.
You can also easily start earning recurring revenue from website maintenance, hosting and updates to your clients sites. Bye-bye cash flow stress!
How long does the course go for?
The course is designed to work through over 8 weeks, however it’s 100% self-paced and you get have LIFETIME ACESS so you can take as little or as much time as you like to complete it. I also encourage you to attend the montly group calls and join in on future rounds of the course too!
When does the course start?
When you join, you’ll get instant access to the entire course as well as the private Facebook group. So you can get started in a matter of minutes!
You’ll also have lifetime access to the course. So you can jump back into the learning portal and work through the lessons again whenever you like.
How is the course delivered? What learning resources will I receive?
All the course materials are available in the members-only learning portal. Each module contains pre-recorded videos with accompanying worksheets, resource guides, and checklists for you to work through.
You’ll receive weekly prompts to keep you on track and if you have any questions you can connect with me (Emma Kate) as well as other mentors and past students in the private Facebook group. Simply tag me in your post and I will respond with help as soon as I can.
If there’s ever anything you’d rather keep private you can also email me for support.
On top of this, I highly encourage you to join in on the monthly group coaching calls and any live masterclasses.
Will there be any additional costs to building my website?
This course provides you with the knowledge and skills to create your website however some third-party applications and services are still required to create any website.
Here are approximate prices for some things you will need to create your website:
- Domain i.e. yourbiz.com: $30 per year
- Website hosting: $100–300 per year
I also recommend purchasing a premium WordPress theme and/or Page Builder for approx. $100 per year. But there are some good free themes and page builders you can use if you’d like.
NOTE: As a student of mine you can get 6 months FREE of the Divi Page Builder 🙌
You also might choose to purchase these optional extras for your website:
- Professional photography
You will need to purchase these directly from your chosen providers. Don’t worry, throughout the course I will give you guidance on what to look for as well as links to my go-to providers. You are free to choose whomever you wish and I will not receive any money from my recommendations unless you use an affiliate links when purchasing.
I'm not a graphic designer. Can I still do this course?
As a non-designer, you also won’t qualify for a refund even if you do all the work.
Do you guarantee I'll get results?
But, I do guarantee that you’ll love what you learn in the Be The Boss of WordPress eCourse. So, if by the end of the course you’re not satisfied with the content of the course you can request a refund. See “Do you offer refunds?” for details.
Do you offer refunds?
To be eligible for a refund you must request this in writing to email@example.com within 7 days of the course end date. Refunds are provided in our sole discretion and you will have to show me that you did the work and participated in the Facebook group, group chats, and other course activities.
Please note: ‘change of mind’ refunds are not permitted at any stage.
Why do you use WordPress and not Squarespace or Wix?
WordPress is a platform that provides you with limitless possibilities as to what you can do and where you can take your website. You can start out small with a simple portfolio website and eventually turn it into an online shop, membership site or even an online learning platform like I’ve done with this very site!
WordPress is the most popular CMS platform in the world, powering an incredible 25% of the world’s websites. It’s also the best possible starting point for SEO (getting found on search engines like Google) with SEO Melbourne recently stating: “WordPress is recommended by digital marketers as the gold standard when it comes to optimising your website for SEO.”
I only ever want to recommend the best possible solution and for the majority of businesses I believe WordPress is just that.
How does the payment plan option work?
When you choose to Create your own payment plan with Partial.ly you’ll see a new screen where you can choose your down payment, duration of your payment plan, and frequency in which you’d like to make payments.
Here’s an example below.
In this example you would pay:
- $80 upfront;
- Then $80 each week for the next 9 weeks;
- Payment plan prices include a $100 fee, which is already included in the price shown on the sales page. This fee is added when you create your payment plan. That’s the only additional cost.
So whaddya say? Wanna join me and a group of new designer BFFs on the Be The Boss of WordPress adventure?