Turn your web skills
into a thriving web design biz

You know how to build a website… BUT how the fudge do you run a successful web design business?

Struggling with your systems and processes, pricing and packaging, proposals, custom quoting, contracts and website handover?

Not to mention setting up starter sites, staging environments and migrating sites (ugh… Kill me now!)?

Fear not love! I’ve donned my sparkly superheroine cape and I’m here to rescue you from the Google rabbit hole.

I WANT IN!

INTRODUCING…

An eCourse + Mastermind Support Group For Web Designers Ready To Level-Up

Mockup of lessons and resources in Web Business Boss

Confidently create brag-worthy websites for your clients!

In just 8 weeks, you’ll have your pricing, contracts and client processes sorted, with calculators, brief forms, project management templates, checklists, email scripts and so much more.

Along with a private Facebook group you’ll get the personalised support you crave and full access to pick my brain and nut out your biggest web dev struggles.

It’s all the tools you need PLUS 1-on-1 support to streamline your web design biz and deliver knock-your-socks-off websites to your clients.

What You Get…

70+ resources including cheat sheets, checklists & templates to help you streamline the fudge out of your website building process!

Feel totally supported with 6 months of extra support via email & voice message. Reach out to me with all your head-scratchers!

A supportive private Facebook group community of both new and experienced web designers to lean on and learn from.

Keep growing your confidence & biz even after the course finishes, with an exclusive VIP membership offer.

6x monthly group coaching calls to get personalised support, eyeballs on your work and learn from others too.

Behind-the-scenes transparency to the success of my own web dev biz & my 10+ years of experience in web.

Lifetime access to join the fun of any future live classes including group coaching calls & masterclasses.

Complete access and behind-the-scenes transparency to the success of my own web design business.

Module checklists to ensure all your i’s are dotted, t’s crossed and your new website is to a pro standard.

Heck yeah, gimme some of that!

Popular Lessons & Goodies
You will love:

Website Setup & Pre-Flight Checklists (valued at $199) to ensure all the geeky and super important setup & pre-launch tasks are ticked off!

Website Form Templates (valued at $99) for you to easily import into your own website. Steal them word-for-word or edit to make ’em your own.

Website Pricing Calculator (valued at $99) your own easy-to-use project calculator to whip up quotes for outside-the-box web jobs in a snap.

Web Info Handbook Template (valued at $99) Handover your websites like a pro, empower your clients and turn them into raving fans!

Website Pricing Calculator (valued at $99) your own easy-to-use project calculator to whip up quotes for outside-the-box web jobs in a snap.

How it’s gonna go down…

module 1

Partner With Pros

Master reselling, affiliate programs, outsourcing & referral partner best practices. Build invaluable relationships with other pros and service providers like web hosts, techy web devs and copywriters to diversify your service offering and (almost) effortlessly earn some sweet profits & recurring revenue!

4 Lessons / 13 Materials

Lessons:

Partnering with Pros: Module Overview
Engaging Contractors: Best Practices
Hosting & Domain Partnerships
Partnering with Pros: Checklist

Materials:

Website Copywriters: Recommended Providers
Copywriting Rate Cards
SEO Copywriting Example
Email Script to engage a copywriter
Web Developers: Recommended Providers
What to look for in a web developer
Email Script to engage a web developer
Getting WordPress Support
Engaging Contractors: Best Practices
Contractor Agreement Template
Reseller vs Affiliate Programs: What’s the difference
Hosting & Domains: Recommended Providers
What To Look For in a Hosting Partnership

Other resources:

Lesson Transcripts

Time to complete: Approx. 2 hour

module 2

Craft strategic website Packages

Create your drool-worthy value-packed website packages priced to earn you some pretty pennies. What to include, how to price them and what to say to make ’em irresistible… it’s all in this module baby!

PLUS you’ll learn how to whip up custom quotes for outside-the-box website jobs in a snap. It’s easy as pie with my Website Pricing Calculator, which (I’m gonna brag) one excited student called it “the bomb diggity!”

6 Lessons / 8 Materials

Lessons:

Pricing & Packaging: Module Overview
Package Inclusions
Pricing Your Packages
Website Pricing Calculator
Make It Official
Pricing & Packaging: Checklist

Materials:

What to include in your website packages
Hola Websites — that’s me!
Humanised
Website Packages Pricing Guide
Website Pricing Calculator Spreadsheet
Infographic: How to Calculate Your Freelance Hourly Rate
Divi Pricing Tables Layout
Importing & Exporting Divi Builder Layouts & Library Collections

Other resources:

Lesson Transcripts
The Uncool Designer Podcast: Be a Boundaries Boss by Anna Dower
Setting Boundaries for a Stress-Free Website Project – Divi Chat with Emma Kate
How To Not Lose Your Mind With Revisions and Approvals – Divi Chat with Emma Kate
Ideal Client Worksheet

Time to complete: Approx. 4 hour

module 3

EDUCATe your CLIENTS

I know for a fact you didn’t start your business so you could work more, earn less and be on-call for your clients 24/7. If you ever feel that way it’s ‘cause ya need to set boundaries baby!

This module is all about protecting yourself and your sanity and presenting you as an expert by educating and empowering your clients.

In the process you’ll eliminate scope creep with crystal clear communications that ensure you and your client are on the same page.

5 Lessons / 13 Materials

Lessons:

Educating Clients: Module Overview
Uncovering Your Boundaries
Broadcast Your Boundaries
Educating Your Clients
Educating Clients: Checklist

Materials:

Be a boundary boss in your design biz by Anna Dower
Boundaries Worksheet
Online Business’ wording/disclaimer on my Contact page
My Email Autoresponder
SMS Template: Response to initial phone enquiry
Email Template: Response to initial enquiry (Option 1)
Email Template: Response to initial enquiry (Option 2)
Email Template: Response to in-person meeting request (CHARGE)
Email Template: Response to in-person meeting request (FREE)
Email Template: Client Requests Are Out Of Scope
Email Template: Follow Up Client / Deadline Warning
Email Template: Website Suspension Warning
Educating Clients Worksheet

Other resources:

Lesson Transcripts

Time to complete: Approx. 3 hour

module 4

create irresistible Proposals

It’s HARD to land big projects without a killer proposal.

You need to convince your potential client that their money will be well-spent with a proposal that focuses on the benefits & outcomes but also shows that you fully understand their problems and that you, my love, have the solution.

Blow your clients away with detailed and uber professional proposals that will have them saying “Shut up and take my money!”

5 Lessons / 6 Materials

Lessons:

Proposals: Module Overview
My Proposal Process
Proposal Tools
Proposal Setup
Proposals: Checklist

Materials:

My Proposal Process Mapped Out
Your Proposal Process ‘Map It Out’ Worksheet
Proposals – Useful Tools
View an example proposal I created in Better Proposals
Proposal Setup – Templates & Resources
Proposal Setup Checklist

Other resources:

Lesson Transcripts

Time to complete: Approx. 6 hour

module 5

Master the briefing process

Steal my brief forms, copy-and-paste email templates, content gathering process and more… so you always ask the right questions at the perfect time and spend WAY less time chasing clients for content and feedback.

6 Lessons / 6 Materials

Lessons:

Briefing Process: Module Overview
My Briefing Process
Briefing Process Best Practices
Tools For Gathering Content
Briefing Process Setup
Briefing Process: Checklist

Materials:

My Briefing Process Mapped Out
Your Briefing Process ‘Map It Out’ Worksheet
Briefing Process Best Practices
Briefing Process: Useful Tools
Content Required Checklist
Briefing Process Setup: Templates & Resources

Other resources:

Lesson Transcripts

Time to complete: Approx. 4 hour

module 6

Streamline your website builds

Make your website building process simple AF!

These lessons + resources will walk you through how to create your starter site, develop in a staging environment, migrate websites, plus make sure all your i’s are dotted and t’s crossed with my website setup & pre-flight checklists.

7 Lessons / 8 Materials

Lessons:

Streamlining Website Builds: Module Overview
Creating Your Starter Site
BONUS: How to install WP in a sub-directory
Staging Sites
Website Migrations
Refine Your Website Build Process
Streamlining Website Builds: Checklist

Materials:

Your Starter Site – Getting Set Up
Your Starter Site – Configuration Checklist
Basic Instructions: How to create a sub-directory on your hosting
Staging Site Setup Checklist
Your Guide To Website Migrations
Website Setup Checklist
Website Pre-Flight Checklist
Bonus Resources

Other resources:

Lesson Transcripts

Time to complete: Approx. 4 hour

module 7

nail the Website Handover

Discover what you should include in every website handover and what you should be charging extra for.

Create your handover process (including email automation) to ensure your clients are set up for success and rave about you to errrbody!

4 Lessons / 8 Materials

Lessons:

Website Handover: Module Overview
My Website Handover Process
Website Handover Email Series
Website Handover: Checklist

Materials:

My Website Handover Process
What to include in your website handover
Website Info Handbook Template (PDF)
Website Info Handbook Template (InDesign CC File)
Website Info Handbook Template (InDesign CS4 or later)
Website Handover – Useful Tools
My Website Launch Email Sequence
Email Sequence – Useful Tools

Other resources:

Lesson Transcripts

Time to complete: Approx. 4 hour

module 8

Website Care Plans

Did someone say recurring revenue? Hells yeah!

Say sayonara to them cashflow blues and keep your clients’ websites in tip top shape with ongoing website maintenance plans.

In this module you’ll develop your website care plan packages and steal my process, checklists + tools to start offering them to all your web clients.

7 Lessons / 10 Materials

Lessons:

Website Care Plans: Module Overview
The Lowdown on Website Care Plans
BONUS: Create a profitable & positive web maintenance experience for you & your clients — with Haley from NourishWP
My Maintenance Process
Outsourcing Your Care Plans
Website Care Plans: Checklist
Congratulations!

Materials:

The Lowdown on Website Care Plans (includes links to real life examples)
Packaging Your Website Care Plans Guide + Checklist
Client Onboarding Checklist
Onboarding Form Example
Maintenance T&Cs Example
Client Setup Checklist
Monthly Maintenance Checklist
3–6 Monthly Maintenance Checklist
Email templates: First month, After first month, Due for renewal
Useful Tools

Other resources:

Lesson Transcripts

Time to complete: Approx. 3 hour

You’ll wanna say YASSS & grab your spot right now if…

You have the skills to build a WordPress website but you’re confused about how to handle web projects for clients

You struggle with pricing and quoting and wondering what the heck to include in your website packages

All this talk about starter sites, staging environments and site migrations has got ya feelin’ like 🤯😳😭

You lack confidence communicating with web clients, developers, SEO geeks and other contractors

You have clients lining up to buy websites from you and ya ain’t got time to waste googling all the things

Your systems and processes are all over the place, making web projects feel disorganised and overwhelming

You’re bored to tears wading through all the conflicting advice online and just want to learn from a pro that gets you, your unique situation and the struggles that web designers face when creating sites for clients

“Your courses are hands down THE BEST business investment I’ve made.”

— Belle from Creative Resauce

“I managed to create a staging site, rebuild an existing customers site fully in Divi in a couple of days (while homeschooling!) and clone it back to their live site, rapidly and seamlessly (and confidently) and that would not have been possible before I had done your courses.”

— Jessica from Creative Bones

“You’ve given me so much clarity. I’m now super excited… and have the confidence to deliver web design. BIG THANK YOU!”

— Lori from Noted: Notable Design

But wait, there’s more 😉

Get Instant Access to Two
Expert Masterclasses

JOSH HALL

JOSHHALL.CO

DNS, cPanel & The Scary Web Design Stuff

Migrating sites, changing domains & moving emails doesn’t have to be left to rocket scientists. In this exclusive Web Business Boss Masterclass, the one & only Josh Hall dumbs it down for us so CNAME, MX records and all that DNS nerdery is no longer scary AF.

DESPINA GAV

SEOMEETSDESIGN.COM

Balancing Design & SEO in WordPress

Wanna up your SEO game so you can sell your websites for an every prettier price tag? In this 1-hour class, my SEO go-to gal, Despina, shares her insider secrets & super actionable tips to help you talk the talk and walk the walk when it comes to SEO and WordPress.

Plus you also score all these awesome bonuses:

BONUS
#1

How To Get Your First Website Clients
Video Training
usually $29

This video training + PDF guide shares 4 simple ideas to attract your first website clients.

the web whisperer email script bonus mockup

BONUS
#2

The Web Whisperer: A Proven Email Script for Landing Website Design Clients
usually $59

Copy & paste email script specifically crafted to help you land a website project to fully cover the cost of the course!

BONUS
#3

SEO For Dummies
Guide
usually $29

After you’ve launched your site, we don’t just call it a day. Rather than hearing crickets, this simple step-by-step PDF guides you through exactly how to drive hordes of happy humans to your digital door.

BONUS
#4

My Fave WordPress Plugins Guide
usually $29

Your insider guide to all my most-used and recommended WordPress plugins for design & editing, eCommerce, forms, security, SEO & analytics, social media, speed and more.

designer boss bundle bonus by anna dower

BONUS
#5

Designer Boss Bundle
by Anna Dower
usually $199

5x epic resources: Increase Your Prices without Losing Clients, Sales Funnel Guide, How to Create Multiple Income Streams Guide, Passive Income Cheatsheet, and 30 Days of Confidence Challenge.

THE PRICE

Web Business Boss is your FAST-TRACKED ticket to streamlining your entire website process from quoting to building to handover. Get ready to deliver irresistible websites to your clients, without breaking a sweat!

Poppy Sales Page Template
usually $99

Pay upfront to score this beautifully-designed high-converting sales page template to sell your design services like a pro. Plus you can use it for your clients’ websites too!

PAY UPFRONT BONUS

Poppy Sales Page Template
usually $99

Pay upfront to score this beautifully-designed high-converting sales page template to sell your design services like a pro. Plus you can use it for your clients’ websites too!

BEST VALUE

$1170 USD

1x upfront payment

YOU GET:
Upfront Bonus: Poppy sales page template = $99
8 modules = $6,000
2x masterclasses = $200
Private community = Priceless
Website setup & launch checklists = $199
Website pricing calculator = $99
Web maintenance process = $5,880
6x monthly group coaching calls = $600
Website form templates = $99
Web info handbook template = $99
Plugin insider guide = $29
SEO for dummies guide = $29
Get clients video training = $29
Web whisperer email script = $59
Designer boss bundle = $199

TOTAL VALUE = $13,620

join now

PAYMENT PLAN

$1270 USD

Pay off the course over up to 6 months with a flexible payment plan.
See how it works »

YOU GET:
8 modules = $6,000
2x masterclasses = $200
Private community = Priceless
Website setup & launch checklists = $199
Website pricing calculator = $99
Web maintenance process = $5,880
6x monthly group coaching calls = $600
Website form templates = $99
Web info handbook template = $99
Plugin insider guide = $29
SEO for dummies guide = $29
Get clients video training = $29
Web whisperer email script = $59
Designer boss bundle = $199

TOTAL VALUE = $13,521

join now

See prices in your currency →

GROUP
calls

Video
training

1 ON 1
Support

Facebook
Group

100%
Online

group calls

Video training

1 On 1 Support

Facebook Group

100% Online

By the end of Web Business Boss you’ll have:

The EXACT knowledge and resources you need to quote and deliver web projects to your clients with confidence.

Streamlined systems that make your website building process tight AF.

The confidence you can kick butt and create awesome websites your clients will love.

Built a network of professionals you can collaborate with and lean on for advice.

Website packages ready to sell at a WAY HIGHER PRICE than ever before!

An incredible support group of web designers like you to lean on and learn from as you navigate your new destiny as a web dev.

Upgraded your skills, levelled-up and invested in yourself, your biz and your success! 👊

Here’s what real designers say…

Hi, I’m Danni and I’m the face behind Black Cactus creative. I’m a website and graphic designer and a front-end website developer.

After finishing Emma’s Be The Boss of Web Development course, I was able to triple my pricing because I was handing over higher-quality websites to my clients.

But…

I realised I had serious holes in my processes and my client experience wasn’t up to the standard that I wanted. So if I wanted to start charging premium prices I really needed to start giving a premium customer experience and start nailing those processes.

When Emma announced that she was now offering Web Business Boss, I was all over that like a fat kid on a cupcake! 🧁 I knew I needed serious help with my processes, among other things. And Emma just hands it all to you on a little platter. The amount of gold and templates, email templates, all her little processes.

The amount that she hands over is phenomenal!

I was blown away by the amount of work and heart that she had put into this course.

It really gave me a massive kick up the backside and a lot of inspiration to tidy up my processes, completely redo my proposals and the confidence to start charging more because I was giving my clients a better customer experience.

Now I actually charge five times the amount I was before doing Be The Boss.

Basically Web Business Boss is WORTH. ITS. WEIGHT. IN. GOLD!

I highly recommend it!

— Dannielle Green, Black Cactus Creative

Hi, I’m Robyn and my design business is Digital Lemonade.

I did Emma’s Web Business Boss course a couple of months ago and it was amazing.

I cannot stress how much I learned from in terms of putting my business together.

From start to finish on sending emails and proposals and how to put everything together in an orderly fashion.

I’ve done quite a few websites already and I’m quite happy with using Divi and building websites but from a business perspective and just making myself seem so much more professional, sending out professional emails with proposals and the checklists to make sure I haven’t left anything out… it was brilliant!

It was so well put together, so clear and I just I can’t recommend it enough. It’s worth every cent!

— Robyn de Beer, Digital Lemonade

Angela Hardy Emma's Web Business Boss course was more than I ever could have hoped for. I was so nervous investing the $ initially, but as soon as we got started, I could see how much value I was getting. Emma is more than a mentor, she's a leader. She empowers through educating AND resourcing her students to be the best they can be. She goes above and beyond for her students and I'm so so happy to recommend any of her courses.

Carmen Payne This course has been exactly what I wanted. And such a lovely group of classmates!

Dannielle Green KWEEN! That pricing module is awesome. That pricing table is the bomb diggety.

Laura McKnight It really gave me the confidence to turn my intermittent freelance side projects into a real business. I quit my job and went fulltime 7 months ago... and I'm now consistently booked to the point where I hired a VA to help me keep on top of the work!

Carla Innes So last week was launch day for my first full website using divi for a client. I am super proud of how it's turned out and the client is over the moon. Thanks AGAIN haha Emma, could not of done it without doing this Web Business Boss Course. Your checklists and templates sing to my soul and gave me the confidence to create websites for paying clients. Onto the next website! Woo.