Turn your web skills
into a thriving web design biz
You know how to build a website… BUT how the fudge do you run a successful web design business?
Struggling with your systems and processes, pricing and packaging, proposals, custom quoting, contracts and website handover?
Not to mention setting up starter sites, staging environments and migrating sites (ugh… Kill me now!)?
Fear not love! I’ve donned my sparkly superheroine cape and I’m here to rescue you from the Google rabbit hole.
Confidently create brag-worthy websites for your clients!
Along with a private Facebook group you’ll get the personalised support you crave and full access to pick my brain and nut out your biggest web dev struggles.
It’s all the tools you need PLUS 1-on-1 support to streamline your web design biz and deliver knock-your-socks-off websites to your clients.
What You Get…
70+ resources including cheat sheets, checklists & templates to help you streamline the fudge out of your website building process!
Feel totally supported with 6 months of extra support via email & voice message. Reach out to me with all your head-scratchers!
A supportive private Facebook group community of both new and experienced web designers to lean on and learn from.
Keep growing your confidence & biz even after the course finishes, with an exclusive VIP membership offer.
6x monthly group coaching calls to get personalised support, eyeballs on your work and learn from others too.
Popular Lessons & Goodies
You will love:
FAST-ACTION BONUS:
Score a bonus 1:1 mentoring call (valued at $110) for extra personalised 1-on-1 mentoring and support.
Website Setup & Pre-Flight Checklists (valued at $199) to ensure all the geeky and super important setup & pre-launch tasks are ticked off!
Website Form Templates (valued at $99) for you to easily import into your own website. Steal them word-for-word or edit to make ’em your own.
Website Pricing Calculator (valued at $99) your own easy-to-use project calculator to whip up quotes for outside-the-box web jobs in a snap.
Web Info Handbook Template (valued at $99) Handover your websites like a pro, empower your clients and turn them into raving fans!
Email Scripts (valued at $99) to expand your network of reliable & talented industry pros to collaborate with on bigger, more profitable projects.
How it’s gonna go down…
module 1
Partner With Pros
4 Lessons / 13 Materials
Lessons:
- Partnering with Pros: Module Overview
- Engaging Contractors: Best Practices
- Hosting & Domain Partnerships
- Partnering with Pros: Checklist
Materials:
- Website Copywriters: Recommended Providers
- Copywriting Rate Cards
- SEO Copywriting Example
- Email Script to engage a copywriter
- Web Developers: Recommended Providers
- What to look for in a web developer
- Email Script to engage a web developer
- Getting WordPress Support
- Engaging Contractors: Best Practices
- Contractor Agreement Template
- Reseller vs Affiliate Programs: What’s the difference
- Hosting & Domains: Recommended Providers
- What To Look For in a Hosting Partnership
Other resources:
- Lesson Transcripts
Time to complete: Approx. 2 hour
module 2
Craft strategic website Packages
Create your drool-worthy value-packed website packages priced to earn you some pretty pennies. What to include, how to price them and what to say to make ’em irresistible… it’s all in this module baby!
PLUS you’ll learn how to whip up custom quotes for outside-the-box website jobs in a snap. It’s easy as pie with my Website Pricing Calculator, which (I’m gonna brag) one excited student called it “the bomb diggity!”
6 Lessons / 8 Materials
Lessons:
- Pricing & Packaging: Module Overview
- Package Inclusions
- Pricing Your Packages
- Website Pricing Calculator
- Make It Official
- Pricing & Packaging: Checklist
Materials:
- What to include in your website packages
- Hola Websites — that’s me!
- Humanised
- Website Packages Pricing Guide
- Website Pricing Calculator Spreadsheet
- Infographic: How to Calculate Your Freelance Hourly Rate
- Divi Pricing Tables Layout
- Importing & Exporting Divi Builder Layouts & Library Collections
Other resources:
- Lesson Transcripts
- The Uncool Designer Podcast: Be a Boundaries Boss by Anna Dower
- Setting Boundaries for a Stress-Free Website Project – Divi Chat with Emma Kate
- How To Not Lose Your Mind With Revisions and Approvals – Divi Chat with Emma Kate
- Ideal Client Worksheet
Time to complete: Approx. 4 hour
module 3
EDUCATe your CLIENTS
I know for a fact you didn’t start your business so you could work more, earn less and be on-call for your clients 24/7. If you ever feel that way it’s ‘cause ya need to set boundaries baby!
This module is all about protecting yourself and your sanity and presenting you as an expert by educating and empowering your clients.
In the process you’ll eliminate scope creep with crystal clear communications that ensure you and your client are on the same page.
5 Lessons / 13 Materials
Lessons:
- Educating Clients: Module Overview
- Uncovering Your Boundaries
- Broadcast Your Boundaries
- Educating Your Clients
- Educating Clients: Checklist
Materials:
- Be a boundary boss in your design biz by Anna Dower
- Boundaries Worksheet
- Online Business’ wording/disclaimer on my Contact page
- My Email Autoresponder
- SMS Template: Response to initial phone enquiry
- Email Template: Response to initial enquiry (Option 1)
- Email Template: Response to initial enquiry (Option 2)
- Email Template: Response to in-person meeting request (CHARGE)
- Email Template: Response to in-person meeting request (FREE)
- Email Template: Client Requests Are Out Of Scope
- Email Template: Follow Up Client / Deadline Warning
- Email Template: Website Suspension Warning
- Educating Clients Worksheet
Other resources:
- Lesson Transcripts
Time to complete: Approx. 3 hour
module 4
create irresistible Proposals
It’s HARD to land big projects without a killer proposal.
You need to convince your potential client that their money will be well-spent with a proposal that focuses on the benefits & outcomes but also shows that you fully understand their problems and that you, my love, have the solution.
Blow your clients away with detailed and uber professional proposals that will have them saying “Shut up and take my money!”
5 Lessons / 6 Materials
Lessons:
- Proposals: Module Overview
- My Proposal Process
- Proposal Tools
- Proposal Setup
- Proposals: Checklist
Materials:
- My Proposal Process Mapped Out
- Your Proposal Process ‘Map It Out’ Worksheet
- Proposals – Useful Tools
- View an example proposal I created in Better Proposals
- Proposal Setup – Templates & Resources
- Proposal Setup Checklist
Other resources:
- Lesson Transcripts
Time to complete: Approx. 6 hour
module 5
Master the briefing process
6 Lessons / 6 Materials
Lessons:
- Briefing Process: Module Overview
- My Briefing Process
- Briefing Process Best Practices
- Tools For Gathering Content
- Briefing Process Setup
- Briefing Process: Checklist
Materials:
- My Briefing Process Mapped Out
- Your Briefing Process ‘Map It Out’ Worksheet
- Briefing Process Best Practices
- Briefing Process: Useful Tools
- Content Required Checklist
- Briefing Process Setup: Templates & Resources
Other resources:
- Lesson Transcripts
Time to complete: Approx. 4 hour
module 6
Streamline your website builds
These lessons + resources will walk you through how to create your starter site, develop in a staging environment, migrate websites, plus make sure all your i’s are dotted and t’s crossed with my website setup & pre-flight checklists.
7 Lessons / 8 Materials
Lessons:
- Streamlining Website Builds: Module Overview
- Creating Your Starter Site
- BONUS: How to install WP in a sub-directory
- Staging Sites
- Website Migrations
- Refine Your Website Build Process
- Streamlining Website Builds: Checklist
Materials:
- Your Starter Site – Getting Set Up
- Your Starter Site – Configuration Checklist
- Basic Instructions: How to create a sub-directory on your hosting
- Staging Site Setup Checklist
- Your Guide To Website Migrations
- Website Setup Checklist
- Website Pre-Flight Checklist
- Bonus Resources
Other resources:
- Lesson Transcripts
Time to complete: Approx. 4 hour
module 7
nail the Website Handover
Discover what you should include in every website handover and what you should be charging extra for.
Create your handover process (including email automation) to ensure your clients are set up for success and rave about you to errrbody!
4 Lessons / 8 Materials
Lessons:
- Website Handover: Module Overview
- My Website Handover Process
- Website Handover Email Series
- Website Handover: Checklist
Materials:
- My Website Handover Process
- What to include in your website handover
- Website Info Handbook Template (PDF)
- Website Info Handbook Template (InDesign CC File)
- Website Info Handbook Template (InDesign CS4 or later)
- Website Handover – Useful Tools
- My Website Launch Email Sequence
- Email Sequence – Useful Tools
Other resources:
- Lesson Transcripts
Time to complete: Approx. 4 hour
module 8
Website Care Plans
Did someone say recurring revenue? Hells yeah!
Say sayonara to them cashflow blues and keep your clients’ websites in tip top shape with ongoing website maintenance plans.
In this module you’ll develop your website care plan packages and steal my process, checklists + tools to start offering them to all your web clients.
7 Lessons / 10 Materials
Lessons:
- Website Care Plans: Module Overview
- The Lowdown on Website Care Plans
- BONUS: Create a profitable & positive web maintenance experience for you & your clients — with Haley from NourishWP
- My Maintenance Process
- Outsourcing Your Care Plans
- Website Care Plans: Checklist
- Congratulations!
Materials:
- The Lowdown on Website Care Plans (includes links to real life examples)
- Packaging Your Website Care Plans Guide + Checklist
- Client Onboarding Checklist
- Onboarding Form Example
- Maintenance T&Cs Example
- Client Setup Checklist
- Monthly Maintenance Checklist
- 3–6 Monthly Maintenance Checklist
- Email templates: First month, After first month, Due for renewal
- Useful Tools
Other resources:
- Lesson Transcripts
Time to complete: Approx. 3 hour
You’ll wanna say YASSS & grab your spot right now if…
“Your courses are hands down THE BEST business investment I’ve made.”
— Belle from Creative Resauce
“I managed to create a staging site, rebuild an existing customers site fully in Divi in a couple of days (while homeschooling!) and clone it back to their live site, rapidly and seamlessly (and confidently) and that would not have been possible before I had done your courses.”
— Jessica from Creative Bones
“You’ve given me so much clarity. I’m now super excited… and have the confidence to deliver web design. BIG THANK YOU!”
— Lori from Noted: Notable Design
But wait, there’s more 😉
Get Instant Access to Two
Expert Masterclasses
JOSH HALL
JOSHHALL.CO
DNS, cPanel & The Scary Web Design Stuff
Migrating sites, changing domains & moving emails doesn’t have to be left to rocket scientists. In this exclusive Web Business Boss Masterclass, the one & only Josh Hall dumbs it down for us so CNAME, MX records and all that DNS nerdery is no longer scary AF.
DESPINA GAV
SEOMEETSDESIGN.COM
Balancing Design & SEO in WordPress
Wanna up your SEO game so you can sell your websites for an every prettier price tag? In this 1-hour class, my SEO go-to gal, Despina, shares her insider secrets & super actionable tips to help you talk the talk and walk the walk when it comes to SEO and WordPress.
Plus you also score all these awesome bonuses:
BONUS
#1
Winning Web Design Clients
Video Training
usually $99
This video training + PDF guide shares 4 simple ideas to attract your first website clients.
BONUS
#2
The Web Whisperer: A Proven Email Script for Landing Website Design Clients
usually $59
Copy & paste email script specifically crafted to help you land a website project to fully cover the cost of the course!
BONUS
#3
SEO For Dummies
Guide
usually $29
After you’ve launched your site, we don’t just call it a day. Rather than hearing crickets, this simple step-by-step PDF guides you through exactly how to drive hordes of happy humans to your digital door.
BONUS
#4
My Fave WordPress Plugins Guide
usually $29
Your insider guide to all my most-used and recommended WordPress plugins for design & editing, eCommerce, forms, security, SEO & analytics, social media, speed and more.
BONUS
#5
Designer Boss Bundle
by Anna Dower
usually $199
5x epic resources: Increase Your Prices without Losing Clients, Sales Funnel Guide, How to Create Multiple Income Streams Guide, Passive Income Cheatsheet, and 30 Days of Confidence Challenge.
FAST-ACTION BONUS
Easy Peasy Design-Boosting Divi CSS Snippets
usually $29
This beginner-friendly guide will have you feeling like a web design whiz in no time. With step-by-step tutorials and copy & paste CSS snippets to highlight-style text, customise Divi’s back to top button, add a page loading animation & more.
PAY UPFRONT BONUS
Poppy Sales Page Template
usually $99
Pay upfront to score this beautifully-designed high-converting Divi sales page template to sell your web design services like a pro. It’s fully customisable and you can use it on your clients’ websites too!
BEST VALUE
$1,170 USD
$870 USD
1x upfront payment
YOU GET:
Upfront Bonus: Poppy sales page template = $99
8 modules = $6,000
2x masterclasses = $200
Private community = Priceless
Website setup & launch checklists = $199
Website pricing calculator = $99
Web maintenance process = $5,880
6x monthly group coaching calls = $600
Website form templates = $99
Web info handbook template = $99
Plugin insider guide = $29
SEO for dummies guide = $29
Get clients video training = $29
Web whisperer email script = $59
Designer boss bundle = $199
TOTAL VALUE = $13,620
PAYMENT PLAN
$1,270 USD
$970 USD
Pay off the course over up to 6 months with a flexible payment plan.
See how it works »
YOU GET:
8 modules = $6,000
2x masterclasses = $200
Private community = Priceless
Website setup & launch checklists = $199
Website pricing calculator = $99
Web maintenance process = $5,880
6x monthly group coaching calls = $600
Website form templates = $99
Web info handbook template = $99
Plugin insider guide = $29
SEO for dummies guide = $29
Get clients video training = $29
Web whisperer email script = $59
Designer boss bundle = $199
TOTAL VALUE = $13,521
APPLY NOW
for access to the course.
GROUP
calls
training
1 ON 1
Support
Group
Online
group calls
Video training
1 On 1 Support
Facebook Group
100% Online
By the end of Web Business Boss you’ll have:
Here’s what real designers say…
After finishing Emma’s Be The Boss of Web Development course, I was able to triple my pricing because I was handing over higher-quality websites to my clients.
But…
I realised I had serious holes in my processes and my client experience wasn’t up to the standard that I wanted. So if I wanted to start charging premium prices I really needed to start giving a premium customer experience and start nailing those processes.
When Emma announced that she was now offering Web Business Boss, I was all over that like a fat kid on a cupcake! 🧁 I knew I needed serious help with my processes, among other things. And Emma just hands it all to you on a little platter. The amount of gold and templates, email templates, all her little processes.
The amount that she hands over is phenomenal!
I was blown away by the amount of work and heart that she had put into this course.
It really gave me a massive kick up the backside and a lot of inspiration to tidy up my processes, completely redo my proposals and the confidence to start charging more because I was giving my clients a better customer experience.
Now I actually charge five times the amount I was before doing Be The Boss.
Basically Web Business Boss is WORTH. ITS. WEIGHT. IN. GOLD!
I highly recommend it!
— Dannielle Green, Black Cactus Creative
Hi, I’m Robyn and my design business is Digital Lemonade.
I did Emma’s Web Business Boss course a couple of months ago and it was amazing.
I cannot stress how much I learned from in terms of putting my business together.
From start to finish on sending emails and proposals and how to put everything together in an orderly fashion.
I’ve done quite a few websites already and I’m quite happy with using Divi and building websites but from a business perspective and just making myself seem so much more professional, sending out professional emails with proposals and the checklists to make sure I haven’t left anything out… it was brilliant!
It was so well put together, so clear and I just I can’t recommend it enough. It’s worth every cent!
So if you’re thinking about doing Emma’s course and you’re worried that it’s too expensive and should I do it or not do it? It’s invaluable! My business has gone from strength to strength ever since I finished the course.
So thank you, Emma. You’re amazing.
— Robyn de Beer, Digital Lemonade
FAST-ACTION BONUS
Easy Peasy Design-Boosting Divi CSS Snippets
usually $29
This beginner-friendly guide will have you feeling like a web design whiz in no time. With step-by-step tutorials and copy & paste CSS snippets to highlight-style text, customise Divi’s back to top button, add a page loading animation & more.
PAY UPFRONT BONUS
Poppy Sales Page Template
usually $99
Pay upfront to score this beautifully-designed high-converting Divi sales page template to sell your web design services like a pro. It’s fully customisable and you can use it on your clients’ websites too!
BEST VALUE
$1,170 USD
$870 USD
1x upfront payment
YOU GET:
Upfront Bonus: Poppy sales page template = $99
8 modules = $6,000
2x masterclasses = $200
Private community = Priceless
Website setup & launch checklists = $199
Website pricing calculator = $99
Web maintenance process = $5,880
6x monthly group coaching calls = $600
Website form templates = $99
Web info handbook template = $99
Plugin insider guide = $29
SEO for dummies guide = $29
Get clients video training = $29
Web whisperer email script = $59
Designer boss bundle = $199
TOTAL VALUE = $13,620
PAYMENT PLAN
$1,270 USD
$970 USD
Pay off the course over up to 6 months with a flexible payment plan.
See how it works »
YOU GET:
8 modules = $6,000
2x masterclasses = $200
Private community = Priceless
Website setup & launch checklists = $199
Website pricing calculator = $99
Web maintenance process = $5,880
6x monthly group coaching calls = $600
Website form templates = $99
Web info handbook template = $99
Plugin insider guide = $29
SEO for dummies guide = $29
Get clients video training = $29
Web whisperer email script = $59
Designer boss bundle = $199
TOTAL VALUE = $13,521
APPLY NOW
for access to the course.
The content, process, and teaching were so helpful to me and helped me to build the confidence I needed.”
I was thrilled to find that Emma was offering the exact course I needed: Be The Boss of Web Development. And then…
The PERFECT follow-up course: Web Business Boss. Emma has helped me so much and made the transition an absolute breeze.”
It was such a good investment. All the information is there, everything you need to know…
If I had any questions there was a group of really supportive women to help me and I was never made to feel like I was asking a stupid question.”
Something on your mind, sugar?
Can’t I just figure it out on my own?
Absolutely! “If you love spending way more time than you need to, struggling with overwhelm, and doing things the wrong way before you find the right way, everything you need is free on the Internet. But if you want to get your shit together and get it happening, go to Emma Kate.” — Kate McGain, Wild Honey Creative
Consider this your official permission slip to dump the YouTube/Google/Udemy rabbit hole (the trial & error, mistakes, headaches, tears, and years of your life you’re never getting back), shimmy on your girl boss pants, and become the boss of your web business. No tech skills, stress, or copious amounts of sugar/caffeine/cupcake consumption, required. Promise.
Each day you postpone joining Web Business Boss is another missed opportunity for attracting more of your ideal clients!
Feeling like you won’t have time?
We all need more hours in the day. I get it!
But having said that, this course is going to win you back soooooo much time and money. Not to mention the countless headaches and face-palming moments I endured over the first couple of years of my web design biz. You will learn ALL the lessons I learnt the hard way.
To complete the course you only need to put aside on average about 2–4 hours a week for 8 weeks. If life gets in the way, don’t worry. You have lifetime access! So you can jump back in and pick up from where you left off when it suits you.
I don’t know how to build a WordPress website yet. Can I still join this course?
This course doesn’t teach you how to design or build a WordPress website. Rather, it assumes you already know how to do this and would like to streamline your website systems and processes, client management, quoting, etc.
If you’re a designer and would like to learn how to build websites, check out my Be The Boss of WordPress eCourse. It might be just your cup of tea!
Love the sound of this course but you can’t afford it right now?
Cashflow’s a b*tch! Especially for freelancers. That’s why I offer flexible payment plans. You can secure your spot in the course for less than 100 bucks and pay the rest off over the next 2 months or so.
Plus if you’re like most of the designers I work with, by the end of the course you’ll be confident charging 2–4x more for your website packages! This course and the skills will be an invaluable asset to your design biz. Your future self will thank you, promise.
Have a different question?
Let’s see if I can help…
Based on what I learn in this course, how much could I charge for websites?
Once you’ve completed this course and feel confident with the teachings I would recommend designers charge a minimum of AUD 3,000 for a basic 5–8 page website. Then depending on the size of the site and inclusions you could easily charge upwards of AUD 5,000.
You will also have all the skills, know-how and solid process to start earning some sweet recurring revenue from website maintenance, hosting and updates to your clients sites. Bye bye cashflow stress!
How is the program delivered? What learning resources will I receive?
Upon purchase, the entire course is made available to you in the members-only learning portal. Each module contains pre-recorded videos with accompanying worksheets, resource guides, and checklists for you to work through.
You’ll receive weekly prompts to keep you on track and if you have any questions you can connect with me (Emma Kate) as well as other mentors and past students in the private Facebook group. Simply tag me in your post and I will respond with help as soon as I can.
If there’s ever anything you’d rather keep private you can also email me for support.
On top of this, I encourage you to join on any future group rounds of the course, including attending group coaching calls and masterclasses. You have lifetime access so you can take the entire course again or just refresh certain modules whenever you like.
Do you guarantee I'll get results?
The result you gain from this program will vary depending on how much work you’re willing to put in and what you want to achieve. I can’t guarantee your results… only you can do that, sugar.
But, I do guarantee that you’ll love what you learn throughout this program. So, if by the end you’re not satisfied with the content you can request a refund. See “Do you offer refunds?” for details.
Do you offer refunds?
I’ve poured my heart and soul into my courses and I truly believe in the value they offer. I’m certain you’ll find them super valuable, but just in case you don’t I offer a satisfaction guarantee. You can work through the entire program and if you are not satisfied you can request a refund.
To be eligible for a refund you must request this in writing to [email protected] within 7 days of the course end date, or within 90 days of purchasing the course, whichever is sooner. Refunds are provided in our sole discretion and you will have to show me that you did the work and participated in the Facebook group, group chats, and other course activities.
Please note: ‘change of mind’ refunds are not permitted at any stage and a 15% admin fee may apply to cover any administration costs.
Why do you use WordPress and not Squarespace or Wix?
WordPress is a platform that provides you with limitless possibilities as to what you can do and where you can take your website. You can start out small with a simple portfolio website and eventually turn it into an online shop, membership site or even an online learning platform like I’ve done with this very site!
WordPress is the most popular CMS platform in the world, powering an incredible 25% of the world’s websites. It’s also the best possible starting point for SEO (getting found on search engines like Google) with SEO Melbourne recently stating: “WordPress is recommended by digital marketers as the gold standard when it comes to optimising your website for SEO.”
I only ever want to recommend that best possible solution and for the majority of businesses I believe WordPress is just that.