Turn your web skills
into a thriving web design biz

You know how to build a website… BUT how the fudge do you run a successful web design business?

Struggling with your systems and processes, pricing and packaging, proposals, custom quoting, contracts and website handover?

Not to mention setting up starter sites, staging environments and migrating sites (ugh… Kill me now!)?

Fear not love! I’ve donned my sparkly superheroine cape and I’m here to rescue you from the Google rabbit hole.

An eCourse + Mastermind Support Group For Web Designers Ready To Level-Up
Mockup of lessons and resources in Web Business Boss

Confidently create brag-worthy websites for your clients!

In just 8 weeks, you’ll have your pricing, contracts and client processes sorted, with calculators, brief forms, project management templates, checklists, email scripts and so much more.

Along with a private Facebook group you’ll get the personalised support you crave and full access to pick my brain and nut out your biggest web dev struggles.

It’s all the tools you need PLUS 1-on-1 support to streamline your web design biz and deliver knock-your-socks-off websites to your clients.

What You Get…

Cheat Sheets, Checklists, Resource Lists + more to help you streamline the fudge out of your website building process! 

Email & voice message support throughout the course and beyond. Send me all your head-scratchers!

Mentoring, support & encouragement from an incredible private group of go-getting web designers like you.

It’s just you and me babe! Get 100% personalised support with a 1-on-1 Zoom mentoring session.

Monthly group coaching calls held via Zoom, and recorded so you can watch them back anytime.

Behind-the-scenes transparency to the success of my own web dev biz & my 10+ years of experience in web.

Plus these
amazing goodies…

Website Setup & Pre-Flight Checklists (valued at $199) to ensure all the geeky and super important setup & pre-launch tasks are ticked off!

Website Form Templates (valued at $99) for you to easily import into your own website. Steal them word-for-word or edit to make ’em your own.

Custom Quoting Calculator (valued at $99) your own easy-to-use pricing calculator to whip up quotes for outside-the-box web jobs in a snap.

Web Info Handbook Template (valued at $99) Handover your websites like a pro, empower your clients and turn them into raving fans!

How it’s gonna go down…

module 1

Partnering With Pros

Master reselling, affiliate programs, outsourcing & referral partner best practices. Build invaluable relationships with other pros and service providers like web hosts, techy web devs and copywriters to diversify your service offering and (almost) effortlessly earn some sweet profits & recurring revenue!

module 2

Pricing + Packaging

Create your drool-worthy value-packed website packages priced to earn you some pretty pennies.

What to include, how to price them and what to say to make ’em irresistible… it’s all in this module baby!

module 3


I know for a fact you didn’t start your business so you could work more, earn less and be on-call for your clients 24/7. If you ever feel that way it’s ‘cause ya need to set boundaries baby!

This module is all about protecting yourself and your sanity and presenting you as an expert by educating and empowering your clients.

In the process you’ll eliminate scope creep with crystal clear communications that ensure you and your client are on the same page.

module 4


Blow your clients away with detailed and uber professional proposals that will have them saying “Shut up and take my money!”

module 5

Gathering Content

Steal my brief forms, copy-and-paste email templates, content gathering process and more… so you always ask the right questions at the perfect time and spend WAY less time chasing clients for content and feedback.

module 6

Streamlining website builds

Make your website building process simple AF!

These lessons + resources will walk you through how to create your starter site, develop in a staging environment, migrate websites, plus make sure all your i’s are dotted and t’s crossed with my website setup & pre-flight checklists.

module 7

Website Handover

Discover what you should include in every website handover and what you should be charging extra for.

Create your handover process (including email automation) to ensure your clients are set up for success and rave about you to errrbody!

module 8

Website Care Plans

Did someone say recurring revenue? Hells yeah!

Say sayonara to them cashflow blues and keep your clients’ websites in tip top shape with ongoing website maintenance plans.

In this module you’ll develop your website care plan packages and steal my process, checklists + tools to start offering them to all your web clients.

You’ll wanna say YASSS & grab your spot right now if…

You have the skills to build a WordPress website but you’re confused about how to handle web projects for clients
You struggle with pricing and quoting and wondering what the heck to include in your website packages
All this talk about starter sites, staging environments and site migrations has got ya feelin’ like 🤯😳😭
You lack confidence communicating with web clients, developers, SEO geeks and other contractors
You have clients lining up to buy websites from you and ya ain’t got time to waste googling all the things
Your systems and processes are all over the place, making web projects feel disorganised and overwhelming
You’re bored to tears wading through all the conflicting advice online and just want to learn from a pro that gets you, your unique situation and the struggles that web designers face when creating sites for clients

“Your courses are hands down THE BEST business investment I’ve made.”

— Belle from Creative Resauce

“I managed to create a staging site, rebuild an existing customers site fully in Divi in a couple of days (while homeschooling!) and clone it back to their live site, rapidly and seamlessly (and confidently) and that would not have been possible before I had done your courses.”

— Jessica from Creative Bones

Alana Deukett

“You’ve given me so much clarity. I’m now super excited… and have the confidence to deliver web design. BIG THANK YOU!”

— Lori from Noted: Notable Design

But wait, there’s more 😉

Get Instant Access to Two
Expert Masterclasses

Ben Doss


DNS, cPanel & The Scary Web Design Stuff

Migrating sites, changing domains & moving emails doesn’t have to be left to rocket scientists. In this exclusive Web Business Boss Masterclass, the one & only Josh Hall dumbs it down for us so CNAME, MX records and all that DNS nerdery is no longer scary AF.

Despina Gav


Balancing Design & SEO in WordPress

Wanna up your SEO game so you can sell your websites for an every prettier price tag? In this 1 hour class, my SEO secret weapon Despina shares her insider secrets + super actionable tips to help you talk the talk and walk the walk when it comes to SEO and WordPress.


Streamline your entire website process from quoting to building to handover, and become the boss at delivering badass websites to your design clients, without breaking a sweat!


Swoop up the course early to get over $200 of extra bonuses


Done-For-You Divi Website Template

How To Get Your First Website Clients Video Training

worth $29 / Yours FREE!


wordpress plugin glossary mockup

My Fave WordPress Plugins Glossary

worth $29 / Yours FREE!


Done-For-You Divi Website Template

Designer Boss Bundle
by Anna Dower

worth $149 / Yours FREE!



$1200 AUD

1x payment




$1300 AUD

buy now pay later

with a flexible payment plan


1 ON 1


Networking Ops

Video training

1 On 1 Support

Facebook Group

100% Online

By the end of Web Business Boss you’ll have:

The EXACT knowledge and resources you need to quote and deliver web projects to your clients with confidence.
Streamlined systems that make your website building process tight AF.
The confidence you can kick butt and create awesome websites your clients will love.
Built a network of professionals you can collaborate with and lean on for advice.
Website packages ready to sell at a WAY HIGHER PRICE than ever before!
An incredible support group of web designers like you to lean on and learn from as you navigate your new destiny as a web dev.
Upgraded your skills, levelled-up and invested in yourself, your biz and your success! 👊

Here’s what real designers say…

Hi, I’m Danni and I’m the face behind Black Cactus creative. I’m a website and graphic designer and a front-end website developer.

After finishing Emma’s Be The Boss of Web Development course, I was able to triple my pricing because I was handing over higher-quality websites to my clients.


I realised I had serious holes in my processes and my client experience wasn’t up to the standard that I wanted. So if I wanted to start charging premium prices I really needed to start giving a premium customer experience and start nailing those processes.

When Emma announced that she was now offering Web Business Boss, I was all over that like a fat kid on a cupcake! 🧁 I knew I needed serious help with my processes, among other things. And Emma just hands it all to you on a little platter. The amount of gold and templates, email templates, all her little processes.

The amount that she hands over is phenomenal!

I was blown away by the amount of work and heart that she had put into this course.

It really gave me a massive kick up the backside and a lot of inspiration to tidy up my processes, completely redo my proposals and the confidence to start charging more because I was giving my clients a better customer experience.

Now I actually charge five times the amount I was before doing Be The Boss.

Basically Web Business Boss is WORTH. ITS. WEIGHT. IN. GOLD!

I highly recommend it!

— Dannielle Green, Black Cactus Creative

Hi, I’m Robyn and my design business is Digital Lemonade.

I did Emma’s Web Business Boss course a couple of months ago and it was amazing.

I cannot stress how much I learned from in terms of putting my business together.

From start to finish on sending emails and proposals and how to put everything together in an orderly fashion.

I’ve done quite a few websites already and I’m quite happy with using Divi and building websites but from a business perspective and just making myself seem so much more professional, sending out professional emails with proposals and the checklists to make sure I haven’t left anything out… it was brilliant!

It was so well put together, so clear and I just I can’t recommend it enough. It’s worth every cent!

— Robyn de Beer, Digital Lemonade

Angela Hardy Emma's Web Business Boss course was more than I ever could have hoped for. I was so nervous investing the $ initially, but as soon as we got started, I could see how much value I was getting. Emma is more than a mentor, she's a leader. She empowers through educating AND resourcing her students to be the best they can be. She goes above and beyond for her students and I'm so so happy to recommend any of her courses.
Angela Hardy Emma's Web Business Boss course was more than I ever could have hoped for. I was so nervous investing the $ initially, but as soon as we got started, I could see how much value I was getting. Emma is more than a mentor, she's a leader. She empowers through educating AND resourcing her students to be the best they can be. She goes above and beyond for her students and I'm so so happy to recommend any of her courses.
Carmen Payne This course has been exactly what I wanted. And such a lovely group of classmates!
Dannielle Green KWEEN! That pricing module is awesome. That pricing table is the bomb diggety.
Laura McKnight It really gave me the confidence to turn my intermittent freelance side projects into a real business. I quit my job and went fulltime 7 months ago... and I'm now consistently booked to the point where I hired a VA to help me keep on top of the work!
Carla Innes So last week was launch day for my first full website using divi for a client. I am super proud of how it's turned out and the client is over the moon. Thanks AGAIN haha Emma, could not of done it without doing this Web Business Boss Course. Your checklists and templates sing to my soul and gave me the confidence to create websites for paying clients. Onto the next website! Woo.


Streamline your entire website process from quoting to building to handover, and become the boss at delivering badass websites to your design clients, without breaking a sweat!


Swoop up the course early to get over $200 of extra bonuses



$1200 AUD

1x payment




$1300 AUD

buy now pay later

with a flexible payment plan

“I decided to sign up for Web Business Boss and it was amazing.

The content, process, and teaching were so helpful to me and helped me to build the confidence I needed.”

— Joanna from SavvyChic Design
“As a graphic designer I also wanted to offer web design but I didn’t know where to start.

I was thrilled to find that Emma was offering the exact course I needed: Be The Boss of Web Development. And then…

The PERFECT follow-up course: Web Business Boss. Emma has helped me so much and made the transition an absolute breeze.

— Alyssa from Two Cats Creative
Alana Deukett
“I absolutely loved it!

It was such a good investment. All the information is there, everything you need to know…

If I had any questions there was a group of really supportive women to help me and I was never made to feel like I was asking a stupid question.”

— Alana from Wild Flower Creative

Something on your mind, sugar?

Can’t I just figure it out on my own?

Absolutely! “If you love spending way more time than you need to, struggling with overwhelm, and doing things the wrong way before you find the right way, everything you need is free on the Internet. But if you want to get your shit together and get it happening, go to Emma Kate.” — Kate McGain, Wild Honey Creative

Consider this your official permission slip to dump the YouTube/Google/Udemy rabbit hole (the trial & error, mistakes, headaches, tears, and years of your life you’re never getting back), shimmy on your girl boss pants, and become the boss of your web business. No tech skills, stress, or copious amounts of sugar/caffeine/cupcake consumption, required. Promise.

Each day you postpone joining Web Business Boss is another missed opportunity for attracting more of your ideal clients!


Feeling like you won’t have time?

We all need more hours in the day. I get it!

But having said that, this course is going to win you back soooooo much time and money. Not to mention the countless headaches and face-palming moments I endured over the first couple of years of my web design biz. You will learn ALL the lessons I learnt the hard way.

To complete the course you only need to put aside on average about 2–4 hours a week. If life gets in the way, don’t worry. You have lifetime access! So you can jump back in and pick up from where you left off when it suits you.


I don’t know how to build a WordPress website yet. Can I still join this course?

This course doesn’t teach you how to design or build a WordPress website. Rather, it assumes you already know how to do this and would like to streamline your website systems and processes, client management, quoting, etc.

If you’re a designer and would like to learn how to build websites, check out my Be The Boss of WordPress eCourse. It might be just your cup of tea!


Love the sound of this course but you can’t afford it right now?

Cashflow’s a b*tch! Especially for freelancers. That’s why I offer flexible payment plans. You can secure your spot in the course for less than 100 bucks and pay the rest off over the next 2 months or so.

Plus if you’re like most of the designers I work with, by the end of the course you’ll be confident charging 2–4x more for your website packages! This course and the skills will be an invaluable asset to your design biz. Your future self will thank you, promise.


Have a different question?

Let’s see if I can help…


Based on what I learn in this course, how much could I charge for websites?

Once you’ve completed this course and feel confident with the teachings I would recommend designers charge a minimum of AUD 3,000 for a basic site. Then depending on the size of the site and inclusions you could easily charge upwards of AUD 5,000.

You will also have all the skills, know-how and solid process to start earning some sweet recurring revenue from website maintenance, hosting and updates to your clients sites. Bye bye cashflow stress!

How long does the program go for?

The course is designed to be consumed 1 module a week for 8 weeks. Having said that, by popular demand you are given full access to the course instantly upon signup so you can work through the course as quickly as you’d like or enjoy the lifetime access and take your time.

When does the program start?

You’ll get instant access to ALL of the course content as well as the private Facebook group. So you can get started in a matter of minutes!

You’ll also have lifetime access to the course. So you can jump back into the learning portal and work through the lessons again whenever you like.

How is the program delivered? What learning resources will I receive?
Upon purchase, the entire course is made available to you in the members-only learning portal. Each module contains pre-recorded videos with accompanying worksheets, resource guides, and checklists for you to work through.

You’ll receive weekly prompts to keep you on track and if you have any questions you can connect with me (Emma Kate) as well as other mentors and past students in the private Facebook group. Simply tag me in your post and I will respond with help as soon as I can.

If there’s ever anything you’d rather keep private you can also email me for support.

On top of this, you are welcome to join in on any future group rounds of the course, including attending group coaching calls and masterclasses. You have lifetime access so you can take the entire course again or just refresh certain modules whenever you like.

Do you guarantee I'll get results?
The result you gain from this program will vary depending on how much work you’re willing to put in and what you want to achieve. I can’t guarantee your results… only you can do that sugar.

But, I do guarantee that you’ll love what you learn throughout this program. So, if by the end you’re not satisfied with the content you can request a refund. See “Do you offer refunds?” for details.

Do you offer refunds?

I’ve poured my heart and soul into my courses and I truly believe in the value they offer. I’m certain you’ll find them super valuable, but just in case you don’t I offer a satisfaction guarantee. You can work through the entire program and if you are not satisfied you can request a refund.

To be eligible for a refund you must request this in writing to hi@emmakate.co within 7 days of the course end date, or within 90 days of purchasing the course, whichever is sooner. Refunds are provided in our sole discretion and you will have to show me that you did the work and participated in the Facebook group, group chats, and other course activities.

Please note: ‘change of mind’ refunds are not permitted at any stage and a 15% admin fee may apply to cover any administration costs.

Why do you use WordPress and not Squarespace or Wix?
There’s no denying that Squarespace and Wix make it easy for newbies to create websites out of the box. However there are some longterm downfalls to using platforms like these when compared with WordPress.

WordPress is a platform that provides you with limitless possibilities as to what you can do and where you can take your website. You can start out small with a simple portfolio website and eventually turn it into an online shop, membership site or even an online learning platform like I’ve done with this very site!

WordPress is the most popular CMS platform in the world, powering an incredible 25% of the world’s websites. It’s also the best possible starting point for SEO (getting found on search engines like Google) with SEO Melbourne recently stating: “WordPress is recommended by digital marketers as the gold standard when it comes to optimising your website for SEO.”

I only ever want to recommend that best possible solution and for the majority of businesses I believe WordPress is just that.