What’s Changing for Women in Web Design (and What Isn’t)

🎙️ Featured on the Profitable Web Designer Podcast

Last week, I jumped on the Profitable Web Designer Podcast with Shannon Mattern and my biz bestie Haley Brown—co-founder of WP Mavens.

We had such a good chat about what it really looks like to build a web design business that aligns with your values. No hustle. No burnout. Just honest talk about what’s working, what’s changing, and what still needs to shift—especially for women in web design. 💬

Because let’s be real. This industry still isn’t built with women in mind.

💸 Why Women in Web Design Undervalue Their Skills

We got deep into why so many women undervalue their skills (been there), and how flipping your pricing mindset can totally change your business. We talked about the power of recurring revenue, and how game-changing it is to create a business that feels calm, clear, and actually supports your life. 🙌🏽

Creating Supportive Spaces for Women in Web Design

We also talked about something I care about deeply—community.

More than ever, women in web design need spaces where they feel seen, safe, and supported. That’s why Haley and I created WP Mavens and the Women of Web Summit. Both are built for women who want to grow confident, creative, flexible businesses—on their own terms. 💕

How AI is Empowering Women in Web Design

And of course, we couldn’t not talk about AI.

It’s shifting things fast. But instead of feeling overwhelmed, we’re choosing to see the possibilities. Women in web design can absolutely lead the way in using AI with heart and strategy. It’s not about replacing your skills. It’s about enhancing them. 💡

The Power of Mentorship in Web Design

Mentorship came up too—because it really can change everything!

I mentor women 1:1, and in group sessions in my Be The Boss of WordPress (Learn Web Design) and Web Business Boss eCourses. I get to see firsthand how much real support from someone who truly gets where you’re at can help women in web design thrive—and build businesses they genuinely align with (and love).

Having someone in your corner, especially in the early days, can help you shortcut the messy stuff and find your own version of success. 💓

🎧 Tune In: A Must-Listen for Women in Web Design

If you’re a woman navigating the wild world of web design, I know this episode will speak to you. We covered so many truths I wish I’d heard earlier in my career. Whether you’re just starting out or looking to scale, this convo is packed with value. 💬

Hit play and tune in here:
🎧 Listen to the Episode

Big love to Shannon for having us!

And love to every one of you creating space for women in web design to rise, support one another, and build businesses that actually work. ✨

Here’s to more honest chats and less pretending.

— Em x