Content Issues

Extra Tools: Siteliner (for internal duplication) Copyscape (for external duplication) TIP: On my projects, I aim for less than 20% duplication on each piece of content. Extra Tools: Website Word...

Redirects

Extra Tools: Redirect Checker Site Checker Pro Dupli...

404 Errors & Broken Links

The Process: Run a crawl to identify 404 errors Check out these pages in Google Analytics Check out backlinks in Ahrefs Find pages with no traffic and no backlinks, leave them as 404s Find pages with backlinks and 301 redirect them to a relevant internal page...