Make more money from fewer design projects
Let me guess…
You’re booked out, exhausted, and you’re still not hitting your income goals.
Been there.
The problem?
More clients doesn’t always mean more money.
Sometimes it just means more chaos. Burn out. More late nights. More potato chips inhaled while racing a deadline.
But here’s the good news: You don’t have to hustle harder to earn more.
You just need to sell higher-value projects.
Step 1: Add website design to your services
This one’s a game changer.
If you’re already designing brands, chances are your clients also need a website.
And they’d much rather keep it all with you than go hunt down a developer.
I used to hand my designs over to devs. But more often than not, they butchered them.
So I thought — stuff it, I’ll do it myself.
Once I learnt to build sites using beginner-friendly tools like Divi, I didn’t just save money — I made a heck of a lot more.
Websites are high-ticket. Even a simple 5-page site can go for $3–5k. Complex eComm or membership sites? Hello $10k+.
That means fewer clients, less stress, more money.
Step 2: Create recurring revenue
Once the project wraps, don’t let that be the end of the road.
Offer a monthly maintenance package. Charge for hosting, updates, backups, content tweaks. Most clients love not having to manage this stuff themselves.
It’s the easiest way to stack reliable, passive-ish income on top of your big projects.
In fact — you may only need a handful of care plan clients to cover your basic bills.
Everything else? Profit.
Step 3: Raise your prices (yes, even if you’re new)
If you’re undercharging because you’re “still learning” or not feeling confident — I get it.
But let me say this loud and clear: You don’t need to know everything.
That’s like saying a builder can’t build a house unless they do all the plumbing, electrical, painting and landscaping themselves.
Nah.
You just need to know how to build a website that works. A website that looks good, functions well, and makes your client’s business shine.
Inside my Be The Boss of WordPress online course (or check out the Sample Pack), I show you exactly how to do that — with zero coding, no confusion and no scary tech talk.
Once you feel confident in your process?
You can absolutely start charging $3–5k per site. Or more.
Imagine this: just one project per month
Imagine… You book one website project per month. That’s it.
Each project pays well. You have time to do it properly. Your clients love you.
And you’ve got consistent income coming in from your care plans on the side.
No burnout.
No chasing flaky clients.
No hustle-for-hustle’s-sake.
And no coding required.
Just a streamlined, sustainable web design business that fits your lifestyle.
Here’s how to make more money from fewer design projects:
✅ Offer web design — it’s a high-value service that your clients already need.
✅ Add recurring revenue with website maintenance and hosting.
✅ Raise your prices once you’ve nailed the process.
Because more projects = more stress.
But more value = more income.
Want the step-by-step on how to do this yourself?
👉 Watch my free training video. I’ll show you how to build beautiful websites from scratch — and finally charge what you’re worth.
See you there!
Em x
Want to see exactly how I use WordPress to build irresistible websites for clients?
→ Watch my free training video and learn the simple, no-code way to build websites that wow!
💌
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About the author
Hey! I'm Emma. I’m a graphic designer turned web designer on a mission to teach others how to build beautiful & professional websites with WordPress. 😍
Through mentoring and my online courses, I've taught thousands of awesome designers and other creatives how to build their own websites using my 9-step process.