Be The Boss
OF WEB DEVELOPMENT
eCourse for Graphic Designers
Learn how to build websites yourself — without a developer
Join the waitlist to get a reminder when Early Bird opens.
Hey Ms Designer!
Ready to make money creating beautiful websites all by yourself?
… but, er, feeling a little quivery and knee-knocky ‘cause you feel like you don’t know what the flip you’re doing?
You’re in the right place.
Consider this your official permission slip to dump your developer, shimmy on your epic girl boss pants*, and Become the Boss of Web Development.
No tech skills, stress, or copious amounts of sugar/caffeine/cupcake consumption, required.
Figuring out how to create websites when you’ve been living it up in graphic designer dreamland is hard. Pass-me-another-muffin-please hard.
The real-life horror film where you watch your beautiful designs get repeatedly butchered (gah!) by careless web designers/developers.
You, practically burning cash, by having to decline the endless stream of web design & development enquiries you’re too terrified to take on. #noobcity
You, burning more cash, by losing new clients and revenue to other designers who somehow, magically, know how to do all the things.
You, staring at a pile of burnt ash, as you hire another unreliable, difficult developer to deal with your web design projects.
Deciding to Do. This. Thing … then sinking into information quicksand as you struggle to navigate the conflicting, contradictory and confusing web development advice online.
You, slathered in digital Vaseline, attempting to mud-wrestle the technical side of web development (Updates! Code! Backups! Domains! Hosting! WordPress! Themes! Wine! Wait…) into submission.
Feeling like the DFA (Developer Fraud Agency) is gonna knock on your door any second now.
Who says graphic designers can’t be epic web developers?
FACT: Every time someone says, “Building websites should be left to web developers”, a unicorn cries and a potentially extraordinary website dies. The world needs your graphic design genius, sweetheart!
You could confidently create gorgeous websites, from scratch, all by yourself?
From design through to development, you felt like a total pro?
You no longer had to rely on a techy (and pricey) web developer?
It was almost obscenely easy to land your dream web development projects?
You could flood your bank account with cash made from recurring revenue clients and higher-paying projects?
And what if…
You no longer had to waste time on that soul-sucking hamster wheel of constantly searching and selling to new clients?
You didn’t have to wave goodbye to loyal clients because you couldn’t build their website for them?
You could say sayonara to cashflow stress AND regain your freedom from the never-ending hustle?
Right here, right now, is the perfect time for designers to become website creators.
The planets are aligned and success is in the stars. ✨
Lemme tell you why…
The internet has a constantly expanding population.
2 Clutch Small Business Survey, 2017
It’s now the easiest it’s ever been to create a website.
DIY is all the rage with non-designer business owners.
> Capitalise on your strengths as a design legend!
> Retain more clients and attract more repeat clients by doubling your offerings.
> Dramatically boost your income.
Keep scrolling, sweetheart!
A measly 16% of small business owners have a website they’re proud of.3 Far out.
3 2011 poll conducted by ChannelBiz UK
Emma has single-handedly changed my life with her amazing courses. I have wanted to learn web design for so long but did not have the time or funds to go back to study full time — and trying to find all those secret tips and tricks online was near impossible.
Emma has taught me everything I need to know in a simple, calm, easy to follow way.
Stumbling upon her course has been a game changer for me.
— ALANA DEUKETT | wildflowercreative.com.au
What you get
Email Like A Pro
Website Coming Soon Page
MASTERCLASSES: Divi, Beaver & Elementor
1:1 Coaching Call
WordPress Plugin Glossary
SEO For Dummies Guide
If you’re looking for a mentor to help you with your processes and the technical side of building websites then I can highly recommend Emma.
How it works
Inside an exclusive members-only area, you’ll be guided through eight modules of easy-to-learn content, including fun worksheets, engaging tutorials and value-loaded videos.
Each week a new module is released, allowing you to maintain momentum and steadily build up your web development skills.
Once a week, the community will meet up for a live coaching session where I’ll answer your questions and troubleshoot any challenges you’re facing.
Early Bird opens June 2020
Early Bird Payment Plan
8x AUD 129
8 x weekly payments of AUD 129
Early Bird opens June 2020
Enrolments open in...
Who you’ll be learning from
I’m Emma. I’m a graphic designer, mentor for designers and I have a thriving web dev business creating gorgeous WordPress websites. I LOVE tea, wine and Mexican food and am happily distracted by sausage dogs (I have a rescue sausage called Miley!) and shiny things.
But most importantly, I believe honing your web dev super powers is your destiny.
Think about it. As an awesome graphic designer, you totes have the skills to create beautiful and authentic visual experiences. That talent and creativity is there, just waiting to be unleashed!
And if more graphic designers jump aboard the website building bandwagon, can you imagine how insanely beautiful, engaging and entertaining the Internet will be? And if the Internet is a kinder and more loving place, the world will be a kinder and more loving place, and then world peace and unlimited cupcakes for errbody…
You’re practically a superhero, honey.
Now, bridging the gap between graphic design and web development? It can be a long hard road. But that’s what I’m here for and that’s exactly why I built this course.
I’ve spent a near decade learning, making mistakes, building sites, trying new platforms, honing my skills, refining my workflow, figuring out all the ins and outs of building websites.
And honestly, when I was first starting out, I would have fan-girled, HARD, over something like Be the Boss of Web Development.
A course with structure? Someone who understood my unique situation as a graphic designer? A proven way to attract higher-paying jobs and earn more? A community of fellow designers going through the same experience.
Gah. It would have saved me YEARS (and much tears).
But this course didn’t exist, so instead I spent the last eight years learning, experimenting and creating websites.
I’ve made a lot of mistakes. Cringe. Mistakes I don’t want you to make. Double cringe. But every single mistake was worth it, because I now have a nine-step process that allows me to build epic websites. Reliably. Consistently. Easily.
Now, I’m here to show you exactly how to do the same thing. Just like I did these design bosses👇
Pre-Work: The Goals
Get instant access and dive into this juicy pre-work before the course even kicks off.
Ground your site in strategy and set it up for success by identifying your ideal client and website goals.
- Ensure your website connects with your ideal client by unearthing their goals, needs and inner desires.
- Learn the secret to creating a website that is completely on brand.
- Define the editor’s goals and identify which sections need to be interactive and easily editable.
Module 1: The Goods
Gather the goods needed to create a website that is pretty… and pretty darn successful.
- Create a site that’s easy to navigate and know exactly what pages you need to create to launch your site by building your sitemap.
- Get SEO savvy and learn one surefire way to get your site seen, found and adored by Google and other search engines.
- Cement your positive web experience with tips and resources on writing personality-driven and SEO focussed copy that connects with your ideal client.
Module 2: The Style
Ensure your website is beautiful, unique and authentically on brand by defining your site’s style.
- Master the art of print vs. web design (CMYK vs RGB, print vs web resolution, responsive web design and all that scary-sounding stuff). Don’t worry, it’ll be a cinch. Pinky swear.
- Become a colour whiz generating web-safe colour palettes that look beautiful on screen.
- Build your little black book of premium and free website images to ensure your designs are always engaging, memorable and oh so stunning.
BONUS: Learn how to optimise your images for the web so your website is speedy AF and both Google and your website visitors love you.
Module 3: The Foundations
The zero-stress way to give your beautiful design some techy brains by (easily!) building a solid software foundation for your site.
- Learn about domains, hosting & WordPress and how they all work together to create dreamy sites.
- WordPress.com or WordPress.org? WT? Learn the difference between these two bad boys and avoid making this mistake many graphic designers do.
- Set up your domain, hosting and install WordPress. Woot woot! It’ll be easy as pie.
BONUS: Set up your new email address ([email protected]) and start emailing like a pro!
Module 4: The Tools
Upgrade your web dev knowledge and skills by setting up the basics of your WordPress site.
- Get acquainted with WordPress and learn the basics of your WordPress Dashboard.
- Learn about and install your first plugin (yay!)
- Ensure all your hard work is safe by setting up reliable daily backups for your site.
BONUS: Create a Coming Soon page and have your fans eagerly anticipating the launch of your fancy pants new website.
Module 5: The Secret Weapon
Unleash the power of the web dev secret weapon every designer should have in their toolkit.
- Become WordPress literate with lessons on themes, page builders, and child themes.
- Get the party started by installing your chosen theme and child theme.
- Get familiar with your chosen page builder and start creating your first page. (You’ll feel like a total web geek by this stage!)
Module 6: The Build
Turn your vision into the beginnings of a website you’ll love by building your homepage.
- Make your website easy to navigate by setting up your website’s main menu.
- Customise your site and make it your own by configuring your theme options and theme customiser settings.
- Select your favourite page layout or design your layout from scratch using my no-fuss way to create conversion-optimised wireframes.
- Build your homepage. Whoop whoop!
Module 7: The Fitout
Crack your creative knuckles and have fun fitting out your website with your juicy copywriting, images and interactive content.
- Create a library of sections and website elements you can reuse throughout your site, saving you a bucketload of time!
- Flesh out your site by creating and adding content to all your internal pages.
- Set the foundations for sales success by creating website enquiry & opt-in forms.
Module 8: The Tune-Up
Phew – the hard work is done! Now it’s time to tidy up your website and ensure it’s speedy, secure and backed up.
- Work through my pre-flight checklist to ensure you’ve got everything ready to roll before you launch.
- Step into your web dev pro shoes by learning about web maintenance best practices including security, backups and software updates.
PLUS: Discover exactly how to get your website found and drive hordes of happy humans to your digital door.
She helped me with everything from briefs to proposals to understanding all that technical website stuff like hosting, WordPress & handling ongoing web maintenance for clients.
Emma was always so open to share her knowledge, her price lists and the inside scoop on how she handles things in her web business. I can’t count how many email templates, brief forms and checklists she graciously allowed me to ‘steal’ from her.
I can’t even put a price on how valuable the experience was. I wouldn’t be where I am today without Emma.
If you have a talent for design but need some help taking your web skills and freelance biz to the next level, Emma’s the gal for you!
By the end of Be the Boss of Web Development…
The EXACT knowledge, information and resources you need to navigate the web dev world and handle web development for you and your clients.
The confidence you can kick butt and create awesome websites that your clients will love.
Booted imposter syndrome and feel capable as a web designer and website creator.
The tools you need to win higher-paying projects from new and existing clients.
An incredible support group to lean on and learn from as you navigate your new destiny as a web developer.
Upgraded your skills, levelled-up and invested in yourself, your biz and your success!
Early Bird opens June 2020
Early Bird Payment Plan
8x AUD 129
8 x weekly payments of AUD 129
Early Bird opens June 2020
Enrolments open in...
Something on your mind, sugar?
Feeling like you won’t have time?
We all need more hours in the day. I get it! You should only need to put aside on average about 2 to 3 hours a week for this course. Some weeks will be less and others you might choose to put in more time, like when we get to the design stage. It will also depend on how big a website you want to create, if you’re going to be writing your own copywriting or outsourcing it, etc. And if you fall behind you’ll have lifetime access. So you can jump back in and pick up from where you left off when it suits you.
Suck at technology? Perhaps you tried this whole website game before and you think it’s too flippin’ hard?
That’s what I’m here for love! In this course I cut the crap. I teach you what you need to know in plain english. Any web geek jargon or more complex things will be explained to you from one designer to another. You’ll have me as well as an entire group of new designer BFFs to lean on and ask questions throughout the Be The Boss adventure, and beyond.
Love the sound of this course but you can’t afford it right now?
Cashflow’s a b*tch! Especially for freelancers. Perhaps the payment plan option might be just your cup of tea. You can secure your spot in the course for less than 200 bucks and pay the rest off over the next 2 months.
Plus the website you’re going to build will be worth at least 3x the price of this course and the skills will be an invaluable asset to your design biz. Your future self will thank you.
Have a different question?
Let’s see if I can help…
Based on what I learn in this course, how much could I charge for websites?
You can also easily start earning recurring revenue from website maintenance, hosting and updates to your clients sites. Bye bye cashflow stress!
How long does the course go for?
When does the course start?
How is the course delivered? What learning resources will I receive?
Each week we will have a group video call where I’ll answer your questions and go through more in-depth training with screen shares, etc. These sessions will be recorded so if you can’t attend them live you can watch them back whenever suits you.
How long are enrolments open for?
Will there be any additional costs to building my website?
This course provides you with the knowledge and skills to create your website however some third-party applications and services are still required to create any website.
Here are approximate prices for some things you will need to create your website:
- Domain i.e. yourbiz.com: $40 per year
- Website hosting: $100–200 per year
- Premium WordPress theme & Page Builder plugin: $100 per year
You also might choose to purchase these optional extras for your website:
- Professional photography
You will need to purchase these directly from your chosen providers. Don’t worry, throughout the course I will give you guidance on what to look for as well as links to my go-to providers. You are free to choose whomever you wish and I will not receive any money from my recommendations unless you use an affiliate link when purchasing.
I'm not a graphic designer. Can I still do this course?
As a non-designer, you also won’t qualify for a refund even if you do all the work.
Do you guarantee I'll get results?
But, I do guarantee that you’ll love what you learn in the Be The Boss of Web Development eCourse. So, if by the end of the course you’re not satisfied with the content of the course you can request a refund. See “Do you offer refunds?” for details.
Do you offer refunds?
I know the knowledge and skills you’ll learn from this course will, if followed and actioned, offer you an amazing return on investment. As long as you’re committed to put in the work, keep up with the course and participate in the weekly calls and group, I know you’ll get so much value out of the Be The Boss of Web Development adventure.
Refunds must be requested in writing to [email protected] within 7 days of the course end date to be eligible. You will just have to show me that you did the work and showed up to our weekly chats.
Please note: ‘change of mind’ refunds are not permitted at any stage.
How will the weekly group coaching calls be held?
The sessions will also be recorded so you can watch them back if you can’t make it. Although, I recommend trying to attend as much as possible to get the most out of your Be The Boss journey.
Zoom is completely free to use and I will provide a link before the first call.
When will the weekly group coaching calls be held?
All weekly catchups will be recorded so you can watch them back at your leisure if you can’t make it for any reason.
You will also be able to send in questions and I will answer them in the calls even if you can’t make it.
I’ll be responding in the Facebook Group throughout the week as well so you can ask me questions there too.
Why do you use WordPress and not Squarespace or Wix?
WordPress is a platform that provides you with limitless possibilities as to what you can do and where you can take your website. You can start out small with a simple portfolio website and eventually turn it into an online shop, membership site or even an online learning platform like I’ve done with this very site!
WordPress is the most popular CMS platform in the world, powering an incredible 25% of the world’s websites. It’s also the best possible starting point for SEO (getting found on search engines like Google) with SEO Melbourne recently stating: “WordPress is recommended by digital marketers as the gold standard when it comes to optimising your website for SEO.”
I only ever want to recommend the best possible solution and for the majority of businesses I believe WordPress is just that.